Maria Sharapova Joins Forces With Porsche

Porsche is no stranger to celebrities. The luxury automaker regularly provides the rides for famous faces, but now, one star will be lending her face to the brand. Maria Sharapova, the tennis sensation who burst onto the scene with a dramatic win at Wimbledon less than a decade ago, has signed on to be the next brand ambassador for Porsche. She will be making appearances in the company's advertising efforts as well representing the automaker at a variety of events, which could range from car shows to athletic tournaments.  

While Sharapova has made a name for herself on the court – including winning all four Grand Slam titles and ranking no. 1 for 21 weeks – it's her personality that solidified her as a prime choice to be the manufacturer's spokeswoman. 

"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power," said Porsche AG's CEO, Matthias Mueller. "These are precisely the qualities that are embroiled in our sports cars. Maria Sharapova is the perfect choice. Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation." 

This isn't the first time Porsche has extended into the world of tennis. The company currently sponsors the German women's national team as well as an annual tournament in Stuttgart, Germany. In fact, Sharapova herself won the Porsche Tennis Grand Prix last year, which landed her a grand prize of a Porsche 911 Carrera S Cabriolet, The Wall Street Journal reports. 

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