Kia Unveils Superman Car for Charity

Kia recently unveiled its Superman-inspired Optima Hybrid, the sixth installment of its eight-car charitable campaign, “We Can Be Heroes,” at the Chicago International Auto Show. The South Korean automaker is customizing eight different vehicles to represent the superheroes who make up DC Entertainment’s Justice League – Superman, Batman, Wonder Woman, The Flash, Green Lantern, Aquaman and Cyborg. With the help of DC Entertainment co-publisher Jim Lee, Kia designers created a vehicle that captures the unbeatable invincibility and upstanding nature of the FDR-era Superman.

“As the most recognized superhero in the world, Superman is a symbol of strength and integrity, making him the perfect character to join forces with Kia’s first-ever hybrid to create a customized ride powered by a robust and efficient powertrain,” said Michael Sprague, executive vice president of marketing and communications for Kia Motors America. “Each of our Justice League-inspired vehicles are remarkable collaborations between the automotive and comic book worlds, and all for a worthy cause.”

The Superman-themed car has a few fancy features, including a button that raises and lowers the suspension, customized fenders, red headlights and other red accents, and of course, the iconic “S” logo the hero wears on his costume. This and the other super-cars are being used to promote DC Entertainment’s efforts to raise funds to help people in the Horn of Africa who are fighting drought and famine.

While this ride is one-of-a-kind, drivers looking for used cars can head over to New Jersey Auto Auction, which carries a wide selection of makes and models, including a variety of Kia cars as well as hybrid options like the Toyota Prius. Every model on the lot is CARFAX certified, so drivers can get behind the wheel of a reliable vehicle whether they want to save the world by going green or opt for something a bit more traditional.