BMW app lets drivers share favorite routes

The United States is replete with scenic roads, but sometimes motorists may not know which routes to take. BMW is looking to change all that as it recently launched a free iPhone app that will allow drivers to share and rate some of the most picturesque stretches of road the country has to offer, according to Reuters.

Dubbed The Ultimate Drive, the app provides drivers with a number of features. In addition to giving them the option to share a drive of their own, it also gives them the opportunity to find paths in certain locations. Since it launched last week, BMW says that 600 routes have been added.

"There are plenty of sites that will show you the top roads to drive", Pawan Murthy, of BMW Group Financial Services, told the news source. "The roads that are filtering up [in the app] include others that very few people have ever heard of, and that's what makes it so exciting."

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