What’s The Deal With This Acura Super Bowl Ad?

It's no secret that Jerry Seinfeld loves cars. In fact, he may be second only to talk show host Jay Leno in terms of celebrity auto enthusiasts. So it likely comes as no surprise that Seinfeld is appearing in a Super Bowl ad, but what is a bit of a shock is the brand he is appearing for. The stand-up legend is featured in the recently-released ad for Acura, a stark change given his well-known affinity for Porsche products.

The 90-second spot places Jerry in an Acura dealer in line to get the much-anticipated NSX. He wants to be the first to have the sleek concept car, but unfortunately finds himself in the number two spot behind another lucky, and stubborn, shopper. Not to be denied, Seinfeld pulls out all the stops to try to bribe the car away from his rival. He seems to finally have it until he is thwarted at the last second by a surprise guest.

It's understandable that Seinfeld would want to be the first behind the wheel of the NSX. The impressive ride made it's debut at the 2012 Detroit Auto Show, and according to Motor Trend, it was quite a sight to behold.

The NSX has not been in the North American market since 2005, but it is back and better than ever. The V-6 engine is augmented with three electric motors which give drivers the ability to power each wheel individually. Despite the impressive features, the car is still three years away from an official release.

Seinfeld is not the only big name celebrity to already throw his hat in the Super Bowl ad ring. Earlier this week, Honda released its Ferris Bueller spoof featuring Ferris himself – Matthew Broderick.