Volt fires destroy customer enthusiasm

Despite concerns over a pair of Chevrolet Volts that caught fire after being involved in crash tests, General Motors was quick to downplay any risks of its newly-released electronic vehicle. However, their best efforts may not have been enough as a recent survey shows that the fires may have extinguished any enthusiasm consumers may had about the Volt, USA Today reports.

The survey conducted by CNW, which polled about 3,800 Americans, found that only about 0.6 percent said they were "very likely" to buy a Volt. That is down considerably from a the 1.3 percent who said the same thing in March. The results were just as poor for those who considered themselves "likely," which dropped from 4.3 percent to 1.1 percent.

The fires are just one of a number of setbacks for General Motors since the car first rolled out in late 2010. Most damaging, however, has been the car's surprisingly high price tag. Experts believe that the nearly-$40,000 asking price is turning a number of potential consumers away, and the statistics seem to agree.

"The underlying softness of the Volt continues to grow," CNW Research chief Art Spinella told the publication. "The price really turned people off."

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