Two free pairs of jeans with every Focus

Ford has announced that it will be providing two free pairs of jeans with every 2012 Ford Focus that is sold. They just won't quite be usable.

The automaker has announced that it will be using a mixture of recycled clothing, mainly denim, in constructing the floor mats and carpet backing in the new version of the Focus. The company says that using the material will help the company reduce material usage and lessen its impact on the environment.

"Ford is continually looking for greener alternatives," said Carrie Majeske, product sustainability manager. "One of our key goals is to use more recycled or renewable materials without compromising performance or durability. Recycled content is a way to divert waste from landfills and reduce the impact of mining virgin material."

The material will include mixes of other cotton-based clothing, in addition to denim. Ford says that the amount of denim used will be equivalent to about two pairs of blue jeans.

The Focus is quickly shaping up to be an eco-friendly option. The company previously announced that it's aiming to achieve more than 40 miles per gallon in the new vehicle.

When a new model is introduced, the previous version usually sees a drop in price. Those who shop for a used Ford Focus once the new one arrives may be able to find a great bargain.