Nissan May Revive Defunct Datsun Brand

The Datsun brand name hasn't been around for more than 30 years, but it looks like Nissan may be bringing it back. The plan is in the very early stages but the manufacturer hopes to roll out new Datsuns by 2014 in an effort to provide inexpensive cars to emerging markets, Reuters reports.

Datsun was originally the name used by the company from when it was founded in the 30s until the early 80s. Around that time it assumed the name Nissan and has since  become the number two Japanese brand. Though Datsun may be coming back from the dead, it will not be doing so in the Untied States. They will likely first be introduced in Russia, Indonesia and India, selling for around $6,200, according to Reuters.

Although there has not been any confirmation on the exact timetable of the re-introduction, it could be a big step in helping Nissan compete with its two biggest threats – Toyota and Honda. Both those companies have a problem expanding into emerging markets because it's difficult for them to offer cheap vehicles without damaging brand reputation. However, Nissan may have circumvented the problem by having a different name attached to its cheaper cars.

The Datsun is certainly not the only older vehicle to be resurrected. In particular, Dodge is prepping a re-release of its Dart, which last hit the roads more than 40 years ago. Although it will share the same name of the classic vehicle, the new Dart will not offer many other similar features. The 2012 Dart is set for a spring release and will have a starting price of just under $16,000, Cars.com reports.

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