New Volkswagen marketing campaign has familiar faces

Television viewers who have already seen Volkswagen‘s latest marketing campaign have seen Max the Beetle, a character based on the original Beetle beloved by millions.

New commercials for the brand will also bring back a 1963 Micro bus as the two cars have conversations in the 30-second spots about models like the Jetta TDI.

For those who may find more nostalgia in the old cars than be interested in their newer brethren, some Volkswagens may offer great bang for the buck.

For example, the Jetta, which competes against the Honda Civic and other high-quality compacts, gets more than 30 miles per gallon when equipped with a diesel engine.

The 2008 Jetta was complimented by Edmunds.com editors for its strong performance against the competition, luxury features like one-touch power windows in an entry-level model as well as easy-to-use interior controls for things like the radio and air conditioning.

While Volkswagen hasn’t made any cars like the Micro Bus, those looking for an updated Max may find the New Beetle an attractive option, since Edmunds.com cited the 2005 model for great safety and a laundry list of standard features.

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