Men and Women Both Believe They Have Upper Hand When Buying Cars

By Admin | Posted in General Auto News on Thursday, January 31st, 2013 at

When a couple is thinking about purchasing a used car, they may find the process to be even more complicated than it is for an individual. Not only do they need to worry about the needs and desires of two drivers, but they may also encounter a power struggle. A recent survey conducted for the Alliance of Automobile Manufacturers found that most men and women believe they hold all the cards when it comes to the making decisions about a car purchase.

Approximately 72 percent of men and 60 percent of women felt they had the most influence over the car-buying process. The balance of power varied when it came to different decisions, as 85 percent of men felt they were in a better position to choose the engine and powertrain options, compared to only 47 percent of women.

The survey found there are differences between what men and women want in cars, as 55 percent of all respondents felt women were more likely to purchase navigation systems than men.

“One of our industry’s most daunting tasks is meeting the needs of such a wide range of consumers,” said Mitch Bainwol, president and CEO of Alliance. “And this research shows why that can be such a complex process – there are a lot of different voices in so many households. But what’s especially impressive about this data is that it shows what a strong role women play in so many purchases.”

Whether couples looking to buy a car are struggling to reach a decision or they know exactly what they want, they will find plenty of makes and models to choose from at New Jersey State Auto Auction. Plus, every model on the lot is CARFAX certified, so no matter who has the final say, they will drive off in a reliable ride.

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