Majority of car shoppers research online

Consumers have turned to the internet to revolutionize the way they shop for almost everything, and that includes cars. In fact, more and more shoppers are using website such as New Jersey Auto Auction to research, and even purchase, their cars, the Los Angeles Times reports.

The appeal of online shopping is obvious since it allows consumers to make purchases from the comfort of their own homes, and when it comes to cars, the benefits are even more apparent. Instead of having to go down to the nearest dealership, now buyers can simply log on and get all the information they need. The process is so simple in fact, that J.D. Power and Associates found 80 percent of consumers go online to research when buying a car.

"That whole concept of working out a deal and coming out with a final price is the area of car buying where customers are the most dissatisfied," Jim Gaz, senior director of automotive retail research at J.D. Power, told the Times.

New Jersey Auto Auction offers consumers in the Tri-State area one such resource for both buying and selling cars. In fact, the website can provide you with an instant appraisal on how much trade-in value your car has so that you can get an honest and fair estimate of its worth.

New Jersey Auto also ensures consumers get the highest-quality used cars by providing them with free Carfax reports on the history of the car they're thinking about buying, so they can rest easy they are not driving off in a car that has secret damage. And, as always, the company offers numerous makes and models at affordable prices.