GM and Ford locked in high-tech battle

The two largest American car companies, GM and Ford, are both attempting to one-up each other when it comes to the digital features now included in their cars.

GM announced last month that it will partner with Google to offer the company’s Android operating system on its OnStar system. The company plans to debut the feature on the Chevy Volt. Using smartphone apps, drivers will be able to locate their vehicle and get directions on-the-fly.

Ford has also partnered with the technology giant for its Sync feature. Google Maps will soon display a “send to Sync” button that will allow users to send maps and directions directly to their car.

“Printing paper directions from a website is a relic in our digital age,” said Doug VanDagens, head of Ford Connected Services Solutions Organization.

Ford’s Sync, debuted in 2007, has a leg up on GM, having already been installed on 2 million Fords, Mercurys, and Lincolns. Some of these cars have already entered the used car market.

Although these features are convenient, they can also add to the price of a vehicle. Smart shoppers can easily find late-model used Fords by heading to dealers and auto auctions.