Fuel-efficiency tops among sports car buyers’ concerns

Sports car drivers are likely known more for their affinity for speed than having a penchant for saving money, but results of a new study may be changing their perception. USA Today reports that a new survey found fuel economy topped the list of what sports car buyers look for in a vehicle.

The study, which was released by Ford and conducted by Martiz Research, found that 42 percent of respondent said fuel economy was very important, with 37 percent saying it was their largest determining factor.

The numbers are indicative of a growing push from Ford to provide better fuel economy in all of its models, including muscle cars like the Mustang.

"Since December, we have seen industry-wide small car purchases increase from 19 percent  to 24 percent," sales analyst George Pipas told the news source. "It drives home the point that consumers are looking at more fuel-efficient choices."

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