Ford tops Kelley Blue Book’s most-considered list

In a consumer survey to find what brands buyers are looking at when considering cars for sale, Ford has come out on top.

According to Kelley Blue Book, best known for providing values for used cars, Ford topped the list with 29 percent of buyers considering the automaker when purchasing a vehicle. Ford’s turnaround, bolstered by a redesign of its lineup, has clearly resonated with consumers, as it supplanted Toyota in the previous quarter and increased its lead in this one. Much of its strength comes in the SUV/Crossover segment, where nearly half of all buyers consider the brand, at 46 percent.

Toyota held on to the second spot by a slim margin, with its 22 percent share just edging out Chevy’s 21 percent. The automaker has lost its top position due to quality concerns stemming from the company’s unintended acceleration debacle.

Rounding out the top five was Honda, at 20 percent, and Hyundai, a surprise in the fifth spot with 13 percent.

Those in the market for a used car should do a bit of research in order to narrow down their own list of brands. They might even want to consider using Kelley Blue Book values to get a good price for their current car.