Ford Partners with Liu Bolin to Create Unique Fusion Ad

Ford recently shook things up with a new ad for its 2013 Fusion that really helps the midsize sedan stand out from the crowd. The company hired Chinese artist Liu Bolin to paint a series of competitor models. Bolin's artistic fame comes from his ability to paint himself into the background, earning him the nickname "the invisible man." So, Ford asked Bolin to paint a Volkswagen Passat, Toyota Camry, Honda Accord and even an Audi A4 so they would blend seamlessly with the background. The unique marketing ploy is a literal
representation of Ford's goal of creating an eye-catching sedan that makes similar models appear "invisible."

"We wanted to make a provocative statement with the all-new Ford Fusion, to shake up a segment that isn't exactly known for stylish cars," said Jim Farley, group vice president for Ford's Global Marketing, Sales and Service. "Now, midsize sedan customers can get the best of both worlds – Fusion can satisfy both their rational side while indulging in a compelling design aesthetic that says you've arrived."

Ford introduced the Fusion back in 2006, and ever since it debuted, the midsize sedan has been lauded by automotive insiders and consumers alike for its bold, modern design. The first generation model, produced between 2006 and 2009, came standard with front-wheel drive and a 2.3-liter four-cylinder engine that cranked out a modest 160 horsepower, according to Edmunds. Ford offered a V6 upgrade for the two upper level trims, the SE and SEL. Drivers in the New York/New Jersey area who are in the market for a reliable used sedan may want to head over to NJ State Auto Auction. The dealer carries a variety of makes and models, and motorists may be able to find a used Fusion with a powerful engine.