Ford goes to Facebook for help with naming

Ford is planning to offer Mustang fans some new options for the V6 version of the muscle car this summer, with a new performance-oriented package that will make this already-fast car even more fun to drive. The only problem was, they needed a name for it.

So the automaker turned to their 1.4 million fans on Facebook for some ideas by launching a contest to name the performance package. More than 3,000 names were submitted, with Ford choosing some of the best and posting them on the Facebook page for voting.

Eventually, the automaker decided to take the top five vote-getters and choose internally which was the best fit. The winner was "Mayhem," which was submitted by a fan from North Carolina. Ford recognized the effort by offering the user a three-year lease on a brand-new Mayhem Mustang.

"We saw great enthusiasm from fans, with tons of creative, unique names coming in," said Brian McClary, Ford social and emerging media specialist. "The contest was twofold – it let us engage with fans by letting them have a say, and it helped build awareness for the package."

Drivers may want to consider purchasing a used Ford Mustang rather than a new one, as this famous pony car can be a bit pricey when bought at the dealer.