Millennials Want Cars, Use Rentals For Inspiration

Drivers Look At Technology When Car Shopping

Are you eager to buy a used car? If you're like many other prospective buyers, then you're likely organizing options based on the special features and technology they can offer you. That's a common behavior, as evidenced by the recent J.D. Power 2014 U.S. Avoider Study, which focused on the buying habits of motorists throughout the country. 

According to the research, advanced technology is one of the main reasons why drivers set out to make a purchase. In fact, those amenities even sway motorists toward domestic brands, such as Ford, Chrysler and General Motors. About 38 percent of people who buy a domestic vehicle say that the technology was one of the main factors in their decision-making process, compared to just 33 percent of those who purchase an imported car. 

"Domestic brands in general are carving out a niche for themselves by offering vehicles with the latest technological features, and it appears to be getting the attention of consumers," said Jon Osborn, a research director at J.D. Power. "It's important for automakers to understand what motivates … buyers to shop and purchase a particular model, and focus on promoting those top purchase influencers to differentiate themselves and gain market share." 

Other factors that contribute to the automobile decisions include gas mileage and sticker price, which are the top two reasons drivers choose a given vehicle. Additionally, qualities such as exterior styling, peer reviews and environmental concerns could sway a driver  from one car or another. 

Used car lots such as New Jersey State Auto Auction have everything from domestic vehicles to foreign-made cars. Drivers are able to sift through hundreds of Carfax-certified vehicles to find the one model that is right for them.