Below-Prime Buyers Provide Insight To The Auto Industry

Being on a budget can drastically affect how you go about shopping for something you need. That's certainly the case when looking for a new car purchase, as most prospective drivers need to search for a vehicle that combines safety, technology and performance in one affordable package – especially if they are a below-prime buyer who needs a car loan to complete the transaction. 

According to a report from, below-prime buyers account for 43 percent of all auto loans and are constantly searching for great value and longevity in their vehicles. As a result, the most popular models in this segment may reflect the extensive warranties, special features and attractive price range many people are looking for. 

"While compact sedans rule the new vehicle list, when it comes to used, pickups and midsize/large sedans dominate, with no compacts making the top 10," said Jim Landy, president and CEO of "This is a consumer looking for multi-use trucks and larger, fit-the-whole-family vehicles, but seeking those relatively high-cost vehicles at a significantly lower used price point." 

The most popular used car for below-prime buyers was the Ram 1500 truck. That was followed by the Nissan Altima, Ford F150 and Dodge Charger, while several Chevrolet models – the Silverado 1500, Impala, and Malibu – the Toyota Camry, Chrysler 300 and Ford Mustang rounded out the top 10. 

Prospective car owners don't have to be classified as below-prime to be on the hunt for a great deal. Almost all drivers are trying to get the most bang for their buck while shopping around for a new ride, and taking cues from below-prime buyers may help them find some hidden gems. Of course, savvy drivers can always head to NJ State Auto Auction to check out the selection of CARFAX certified cars, trucks and vans. If you're looking for a great deal on a used car, the selection at New Jersey Auto Auction could have just what you need.