Lincoln eyes new direction

With Mercury set to close down in the coming months, Ford will be paying more attention to its Lincoln luxury brand as it looks to compete with top luxury automakers in Europe and Japan.

According to the Detroit Free Press, Lincoln has a new dedicated design team and will roll out seven new models over the next four years. These will be a mix of reworkings of Mercury vehicles, overhauls of existing models and brand-new cars.

The new head of product development, Scott Tobin, is a Ford veteran who will look to establish a new identity for Lincoln that is separate from Ford. The challenge for Tobin will be creating a brand that stands on its own. Many people don't think Volkswagen when they see an Audi or even associate Lexus with Toyota, yet critics have been quick to point out that many Lincolns are simply high-end Fords without their own unique powertrains.

"When people think of Lincoln, I want people to think of a very serene, beautiful vehicle that is very connected to the road and responsive," he told the news source.

The company will also try to skew younger, as research currently shows that the average age of a Lincoln driver is 61 – over a decade older than a BMW driver. Tobin will aim for the 40-50 year old range with features like touchscreen navigation and gas-electric hybrids.

Drivers shopping for a luxury vehicle may want to check out their local used car dealership, as they may be able to find a great deal on the typically expensive cars. 

Which larger sedan is right for you?

Full-size sedans have a storied history, with many followers preferring to sacrifice a bit of mobility for enhanced spaciousness and the versatility to fit a number of passengers comfortably. And while larger cars may have earned the "boat" nickname for many years, recent advances in technology means that these vehicles can still handle pretty well despite their wider size.

Motor Trend recently looked at three of the more popular large sedans and pitted them against each other to determine which were worth a buy and which were worth passing over. The models chosen included the Toyota Avalon, Hyundai Genesis and Ford Taurus. The test also functioned as a comparison of drivetrain styles, with the Taurus an all-wheel-drive vehicle, the Genesis with rear-wheel-drive and the Avalon with front-real-drive.

There are quite a few similarities between the vehicles – they come with similar interior features like Bluetooth connectivity, six-speed automatic transmissions and aluminum V6 engines. But that's where the parallels end, as each of these vehicles offers its own distinct ride. Drivers interested in any of these big sedans should take them all for a test drive at their local used car dealership to see which they prefer, but the news source lent its expert opinion to the equation regardless.

The Ford Taurus, while coming in third of the group, had some points that made it worthy of consideration. The group agreed that the car was the best-looking of the bunch, and its handling was more than adequate thanks to its crisp all-wheel-drive. Unfortunately, it pays the price in the muscle department, with the least amount of horsepower out of all three vehicles pulling around the heaviest frame. That meant disappointing 0-60 times and fuel economy ratings.

The Avalon was praised as being near-limo like in its comfort, with the largest back seat and best interior. In addition, it delivers a quiet ride and can hit high speeds pretty easily. But it got points knocked off for some questionable styling choices and poor handling as compared to the other vehicles. Still, the Avalon came in a close second and would probably be the best choice for long hauls.

Overall, the winner was the Genesis, offering a nice balance of comfort and performance. The news source reveals that the car's cabin was the best of the three vehicles, but recommended the Premium Package as really helping to up the ante as compared to the other cars' less desirable interior upgrades. It was also the fastest of the bunch without compromising agility.

The choice comes down to personal preference, so drivers should be sure to try all three used cars before they decide on purchasing any one in particular. 

Tom Brady gets upgraded Audi after crash

New England Patriots quarterback Tom Brady recently walked away from his crash in a 2010 Audi S8, but was spotted in the new 2011 Audi A8 at a charity event.

At a recent postgame press conference, a reporter asked Brady if he had gotten a new car since the accident.

"I did, I did," Brady joked. "I just wanted to get the 2011, so I had to crash the 2010."

The Boston Herald spotted Brady at a charity skeet-shooting event where he rolled up in the new A8. The original S8 was loaned to Brady by Audi because of his work with Best Buddies International, which is sponsored by the automaker. Car blog Quattroholic contacted Audi to see if the new A8 was also a gift from the automaker, which a senior official confirmed as part of their "VIP Fleet."

Fortunately, drivers don't have to wreck their existing vehicle in order to get into an Audi. Most used car dealerships will accept trade-ins, so drivers looking to upgrade can knock some dollars off a pre-owned Audi's already lowered purchase price and drive off the lot in a sleek luxury car.

Searching for a fun vehicle

When drivers are searching for a used car, they now have access to all sorts of stats and figures on the Internet. But its hard to quantify exactly how "fun" a car is without driving it.

Although this quality is highly subjective, Edmunds' Inside Line recently listed their personal picks for the most fun vehicles. The one restriction was that the vehicle must be commonly available as a new or used car in America.

While the list had some high-priced vehicles like the Ferrari 458 Italia and Rolls-Royce Drophead Coupe, there were also more than a few choices that will fit into many drivers' price ranges, especially if bought used rather than new.

One choice that didn't surprise anyone was the BMW M3. For whatever reason, this car has become one of the darlings of the automotive press over the years, frequently earning top reviews from a wide variety of sources. Available as either a coupe, convertible or sedan, BMW's performance-enhanced version of its popular 3 Series is definitely a car to have fun in. The news source writes that "like few cars new or old, the beautifully balanced M3 has always made its operator feel like a better driver than he is."

The Cadillac CTS-V took a lot of cues from the M3 in its design, but adds a bit of a muscle car soul under the hood. Powered by a V8 engine that produces 556 horsepower, the CTS is nowhere near as subtle as the M3 – which is exactly what makes it a fun vehicle.

But for pure muscle, there's no beating the Ford Shelby GT500 Mustang. This is the highest trim level of Mustang available and it shows. In recent years, Ford has updated the vehicle's suspension and given it an aluminum-block engine to make for better handling – so now its not just a drag racing straightway vehicle, but a track car as well.

Also from Ford is something that pickup truck fans might appreciate: the Ford F-150 SVT Raptor. The Ford F-150 is a popular model, but not exactly what people would think of as a "fun" vehicle. It's great for towing or helping a friend move, but not exactly tearing up the road. That changes when a driver upgrades to the SVT Raptor performance package. This off-road monster packs a 6.2-liter V8 engine, and its large size only adds to the fun.

One of the choices wasn't actually a specific model at all, but a nondescript used car that the news source dubbed "The Beater." This car's value is that it has no value, making it perfect for taking it off-roading or pulling tricks like donuts. Even if something happens to the car, it's okay because it will never be used as a main ride.

There's no shame in wanting a fun vehicle. Drivers who aren't happy with their current non-descript vehicle may want to think about selling or trading their car for one of these models and introducing a little fun into their lives. 

Does the new Hyundai Equus live up to its luxury price tag?

As Hyundai continues to enjoy increased sales due to its affordable lineup of cars that became popular during the economic downturn, the company has made a curious move. Rather than introduce cheaper models, the South Korean automaker went in a different direction and introduced the $67,000 Equus luxury sedan.

The release wasn't completely unprecedented for Hyundai: it had previously built the Genesis sedan, designed to compete with entry-level luxury vehicles. Yet the Equus costs nearly twice as much as the Genesis and represents uncharted territory for Hyundai in the U.S. So does it live up to its price tag?

Edmunds Inside Line seems to think so. While noting that the Equus was not particularly flashy or overly impressive in its four-star review of the vehicle, the Equus was also praised as a bargain for those who don't want to pay for a prestigious brand name yet still desire luxury performance.

The Equus isn't exactly an eye-catching vehicle, with a rather basic interior and exterior. Yet for those who only really care about what's under the hood, the news source believes that the Equus represents good value. To put that theory to the test, it stacked the Equus up against the Lexus LS 460, a popular high-end sedan priced at over $75,000.

"Ten, heck, five years ago, this would've been the start of some sort of gag comparison. 'We pit the new Hyundai sedan against a Lexus we found in a river!' And the Lexus, still full of free river carp, would probably walk away with a solid victory," begins the comparison.

Yet the Hyundai, while not outclassing the Lexus on the track, held its own. The vehicle matched the Lexus in the 0-30 miles per hour time before slowly falling behind as the distance increased. Its 385-horsepower V8 compared to the Lexus' 380-horsepower engine only outclasses it because the Equus is a slightly bulkier and roomier vehicle. The Lexus won by .3 seconds in the quarter-mile and .5 in the slalom, but drivers will have to decide for themselves if those tenths of a second are worth the extra bucks.

Add in that every new Equus comes with an iPad, and luxury owners may give the new Equus some strong consideration when it comes to purchasing a luxury vehicle. Those looking to further save may want to consider a used Hyundai Equus or another luxury vehicle, to help mitigate the high price of these expensive machines. 

Audi plans TT RS debut after successful Facebook campaign

Audi has listened to its fans and plans to bring its new TT RS model to the U.S.

After unveiling the TT RS at the Geneva Auto Show, the German luxury automaker received considerable attention and praise from the automotive press. And no wonder – the RS, a high-performance version of Audi's popular TT coupe, packs a direct-injection turbocharged 2.5-liter five-cylinder screamer that produces 360 horsepower. Considering the light and aerodynamic style of the compact hatchback, that means a zero to sixty time of just 4.6 seconds.

But American fans ready to tear up straightaways were left disappointed, as the model appeared destined to be a European exclusive, as many cars are. Compacts generally sell better in Europe, and though the TT has done well here, the company wasn't sure if it would be welcomed with open arms.

So it turned to its Facebook fans – asking them if they wanted the TT RS in the United States. After 11,500 "likes," the German automaker buckled – the car will make its way stateside after all.

Those looking forward to the TT RS may want to wait until models begin hitting the used market, as all that power will likely come at a premium, which can be mitigated by the lower prices of pre-owned vehicles.

Esquire chooses Audi S4 as “Car of the Year”

Esquire has announced the winner of its annual “Car of the Year” awards, and Audi‘s performance-oriented version of its A4 sedan, the S4, took home the top honors.

In each issue, the magazine profiled a car as it searched for the top car this year. The S4 had some stiff competition, including the Ford Mustang, BMW 535i, Porsche Boxster Spyder and Hyundai Genesis, but in the end, the Audi won out.

“Over several months and many miles, we drove cars – cars that are the most powerful, most attractive and most thrilling that the auto industry has to offer,” said Esquire Editor-in-Chief David Granger. “While a number of the cars we tested were terrific, the Audi S4 truly deserved top honors. Its rare combination of speed, force, design, and price makes the end result a triumph.”

The magazine praised the automobile’s mix of comfort and performance, along with its comparatively low price of about $45,000, as the reasons for the win. While the sedan style made a quiet ride in the city or country pleasurable, the S4 also packed enough wallop to be fun to drive when a driver really puts it through the paces.

Those interested in a luxury vehicle like the S4 may want to search on the used car market, as they can likely find it at a steep discount compared to its sticker price.

Examining Audi’s “Quattro” technology

Audi, the luxury brand of German carmaker Volkswagen, is well known not only for its high-end vehicles, but for its famous “quattro” all-wheel drive (AWD) systems.

An Audi engineer working on Audi’s rally racing team noticed that an old Volkwagen army vehicle known as the Iltis could beat most of the company’s high performance machines in a race due to superior handling derived from its AWD powertrain. Using the Iltis as a basis, “quattro” was born, and Audi swept rally races for the next several years using the new technology.

Now, quattro lives on both as a branding for Audi’s AWD and in Quattro GmbH, Audi’s high-performance division dedicated to its sportiest and most exotic cars. Edmunds Inside Line recently looked at some of the landmark vehicles that made the term famous. While many of these vehicles have been discontinued, most can be found on the used car market.

It all started with the Audi Quattro Coupe, also known as the ur-Quattro. Modern technology means that this machine would likely be left in the dust by even a budget hatchback these days, but the news source reports that the steering still retains a fun feel and its easy to see how the car was once king of the rally circuit.

The Coupe was eventually replaced by the Sport Quattro, which again dominated rally races in 1984. The news source reports easy drifting and powerslides from this 1984 classic, but it would be a few years before Audi would truly refine the technology.

While the mid-nineties saw some intriguing cars using the technology, it wasn’t until Quattro GmbH kicked things into high gear in the latter parts of this decade that things got interesting again for the German automaker. In 2006, Audi released the RS4, which at that point was the pinnacle of the technology. While the cars of yesteryear certainly handled well, none of them were able to handle 414 horsepower as “with such subtlety and poise” as the RS4.

For those who want true power, the news source looked at the 2008 RS6 5.0 TFSI Avant, which packs a whopping 572 horses into a V10 engine. Although the ride is nowhere near as light and crisp as the RS4, the RS6’s sheer power, weight and size deliver a very different type of quattro experience – still able to handle the corners but also blow past most machines on the straightaway.

The latest addition to the lineup, the Audi R8 Spyder 5.2 FSI V10, “expresses everything that Audi and Quattro GmbH have been trying to accomplish all these years,” according to the news source. With a chassis derived from the Lamborghini Gallardo combined with the signature handling of the entire line, the R8’s ride is “dumbfounding,” “sublime” and the “final proof-of-concept for the Quattro Way.”

Power and efficiency in one package

Drivers with a need for speed often assume that they’ll be sacrificing fuel economy in order to get the performance they desire. Yet while Ferraris and Lamborghinis may still have EPA ratings in the low teens, many performance cars from major automakers are able to boast impressive horsepower numbers without causing their owners to empty their wallet every time they go to the pump.

While miles per gallon (mpg) ratings in the low twenties may not be as impressive with models regularly eclipsing 40, bundling hundreds of horsepower with decent fuel economy was unheard of a few years ago. Now, there’s a whole range of vehicles that’ll impress on the racetrack while also not draining a bank account.

MSN Autos recently looked at 10 performance-oriented models that still look and run great while offering some great mpg ratings. Although prices on these vehicles may be high when bought new, drivers can save by shopping on the used car market and taking advantage of the increased fuel economy.

Sometimes the aerodynamics and sheer power of an engine means that a vehicle can do more with less – in this case put out more performance while guzzling less gas. That’s the case with the Dodge Viper, the first car mentioned by the news source. The Viper boasts 600 horsepower with it’s V10 engine, yet still manages to post a 22 miles per gallon EPA rating on the highway. That’s because when driving at highway speeds, the V10 is powerful enough to maintain a comfortable clip while not draining the tank all at once.

Another option from GM is the iconic Corvette line. The base model gets 435 horsepower – which might seem like a downgrade compared to some of the higher numbers boasted by the other cars on the list. But for most drivers, 435 will be more than enough to get them from A to B, and they’ll get 26 miles per gallon as compensation. Of course, true speed demons might upgrade to the supercharged ZR-1 which skyrockets the horsepower to 638 while losing just 6 miles per gallon.

Finally, the latest line to make waves in both performance and fuel economy is the new 2011 Ford Mustang. The V6 model offers a very impressive 305 horsepower while still clocking 31 miles per gallon on the highway – and its lighter V6 engine means that power goes further. Drivers can still upgrade to a Mustang GT at 412 horsepower and 26 mpg or the Shelby GT with 540 hp and 22 mpg.

Car buyers have options when they want to get some bang for their buck. Those interested in fuel economy and breakneck speeds may want to look at a used Ford, Chevy or Dodge today.

Consumer Reports chooses Mustang over Camaro

It’s a rivalry that dates back to the golden age of automobiles, with two iconic muscle cars, the Chevy Camaro and Ford Mustang, battling it out on racetracks and highways nationwide. While both companies offer updated models of these classic cars, consumers might have a tough time choosing between the two.

According to Consumer Reports, the 2011 Mustang edges out its rival pony car, the Camaro.

"The Mustang is the more agile and enjoyable car to drive of the two," David Champion, senior director of the magazine’s Auto Test Center, said in a statement.

Both cars were tested in their V-8 and V-6 incarnations. The V-8 race was close but the magazine still gave the nod to the Mustang. But according to the news source, the V-6 engine saw a sharp decrease in quality for the Camaro while the Mustang remained relatively similar.

Thanks to a 305 horsepower engine that still gets 30 miles per gallon, Ford’s pony car still impresses in the cheaper V6 model. The Camaro also lost points for being nearly 300 pounds heavier than the Mustang.

Despite the win for Mustang in the press, the Camaro still holds a lead in sales figures by 7,000 units to date this year.

In the end, the choice comes down to personal taste. Those in the market for one of these vehicles can also save a bundle by shopping on the used car market.