Audi hopes to ride new A7 Sportsback to luxury lead

German automaker Audi, which has stated that it hopes to take the title of most popular luxury brand away from its rivals Mercedes-Benz and BMW in the coming years, has unveiled its A7 Sportsback, a car that it hopes will contribute to a major sales increase in the midsize and compact market.

The A7 was designed to compete with popular Benz and BMW models like the 5-Series Gran Turismo and CLS, according to Bloomberg. Audi’s strategy is to target niche segments, and the A7 does that by providing hatchback versatility with a sportier look and feel.

“We’re pushing into customer groups that are willing to pay more for their car, and that’s where the A7 will play an important role,” Audi Chief Financial Officer Alex Strotbek told reporters at an event on the island of Sardinia late yesterday. “It’s clearly going to help us with our profitability.”

While the vehicle will hit Europe at the end of October, it won’t come to the U.S. until next year. The current price is estimated to be around $66,000, but drivers can save off of that by searching for their luxury car on the used market.

Mercedes-Benz gets GPS-integrated iPhone app

Mercedes-Benz has released an iPhone app that will allow owners of new and used Mercedes to have concierge-style service both in and out of the car.

According to CNET, the latest version of Hughes Telematics’ “mbrace” app features various upgrades for Mercedes owners. Hughes makes the GPS/telematics systems that are found on the dashboards of Mercedes vehicles.

While in the car, drivers have access to a range of features, like roadside assistance, navigation and even hotel and restaurant recommendations. The new iPhone app transfers these services outside the car, along with a few additional features.

Those who download the app will be able to access their car remotely. Forgot where you parked? The app will guide you back. Lock your keys in the car or forget to lock the doors? The app can do that, too. And it continues to provide concierge service while around the city, so travelers on foot can still find restaurants and hotels.

And for big Benz fans with multiple cars in their personal fleet, travelers can now create several vehicle profiles within the app in order to use services specific to each vehicle.

“Jersey Shore” star buys used car

Not all celebrities opt for the exclusive new models – as evidenced by a reality TV star’s recent purchase of a used car.

According to TMZ, Mike “The Situation” Sorrentino of MTV’s “Jersey Shore” fame, opted to buy used when he was in the market for a ride. Unlike most people, who opt for a used Toyota or Honda, The Situation went slightly classier, purchasing a used 2008 Bentley for about $100,000.

The news source reports that The Situation and his brother, Marc Sorrentino, each opted for nearly identical used cars. The rides were paid for through their new company, MPS Entertainment.

The purchase was also made possible through Sorrentino’s rising star in Hollywood. In addition to his reported $60,000 per episode salary for the reality show, the star has signed a number of promotional deals, a book contract and has plans for a workout DVD. When that’s included with his upcoming appearance on “Dancing With the Stars,” the self-proclaimed guido stands to make over $5 million this year.

Some of that money will go toward upgrading his new used car, as the news source reveals the both brothers are opting to add custom rims and sound systems to the vehicles.

AutoNation outperforms major automakers

AutoNation, a chain of used car dealerships, outperformed automakers in terms of August sales, possibly signalling the Americans are turning to used cars rather than new ones in a tough economy.

According to Reuters, AutoNation’s sales fell 17 percent as compared to August of 2009. Yet because the “Cash for Clunkers” program inflated all dealerships’ sales nationwide during that month, the 17 percent drop is considered a marked improvement over the automakers’ average of a 27 percent decrease.

The company said that without the clunkers boost factored in, its sales actually rose 19 percent – a number that beat many of the automakers.

The dealership also announced that it will submit several proposals to Chrysler in order to obtain Fiat dealerships. The American automaker, now under Fiat control, is facilitating the return of the Fiat brand to the U.S market.

The news source reports that shares of the dealership chain were up 4 percent upon the announcement.

Chain dealerships tend to leave little room for negotiation, as their prices are mandated nationwide. For the best deals on used cars, shoppers may want to consider local dealerships or possibly an auto auction.

Comfortable cars that won’t break the bank

Horsepower is the first thing that some drivers look at when shopping for a used car, but all the power in the world won’t matter if the entire car is vibrating as it climbs up to top speed. Beyond simple performance measurements, a vehicle should more than anything be comfortable and enjoyable to drive and ride in.

There are several factors that go into this – suspension, the platform, even what the seat is made of and the reclining options. Yet not all of them will be readily apparent on one test drive.

That’s why Kelley Blue Book, the company responsible for listing used car values, recently looked at some top choices in ride quality. Since luxury vehicles frequently focus on smoother rides, an upper limit of $30,000 was established so that the list wasn’t dominated by more expensive vehicles. Here are some of their choices.

Two cars from Toyota made the list, and one was the company’s flagship Camry Sedan. Kelley singled out the car’s plush seats as particularly enjoyable. Under the hood, the company found the car’s “soft yet supple” suspension as more than adequate for providing a great ride. In addition, creature comforts like dual zone climate control are great for long road trips or stretches of traffic. The retail price on the base Camry is $22,225, but 2009 and 2010 models with limited mileage can be found for under $20,000.

Drivers who want an even more comfortable ride can step up to the Camry’s larger brandmate, the Toyota Avalon. The model comes in at around $28,000 for the 2010 model, although if a driver opts for a used Toyota Avalon from 2005 or 2006 they can likely get below $20,000. Yet the increase in price is well worth it, according to Kelley, as the Avalon delivers “Lexus-like comfort on a Toyota budget.” Passengers will appreciate the spacious interior and amenities like reclining rear seats, which comes standard. And while in the past drivers may have had to sacrifice handling in order to get a larger vehicle, advances in suspension technology makes the Avalon maneuverable while still providing comfort.

Another larger sedan that made the list was the Ford Taurus, which will slot in between the Avalon and Camry at about $25,000 when bought new. As one of the few sedans that can comfortably seat five, the Taurus is a great choice for families. The presence of Ford’s Sync system makes driving less of a hassle, as drivers can control all their portable devices hands-free. Still, the Taurus delivers sporty performance and styling while providing a quiet and gentle ride.

Drivers should know that although Kelley’s upper limit of $30,000 meant that many luxury cars didn’t find their way onto the list, it’s likely that car buyers can find used BMWs or used Mercedes – two brands known for their ride quality – for under $30,000 on the used car market.