‘Man of Steel’ Set to Wow With Help of Ram

Next week, people will line up at movie theaters across the country to see the premiere of "Man of Steel," the latest rendition of the classic superhero story. While they are sure to anticipate plenty of action, drama and men in tights, what theatergoers may not be expecting is the presence of Ram trucks. Chrysler's sub-brand teamed up with Warner Bros. Pictures for the 2013 remake of the decades-old classic.

"We are excited to partner with Warner Bros. on 'Man of Steel,'" said Oliver Francois, Chrysler's chief marketing officer. "With film alignment we have a fresh consumer engagement opportunity, connecting the heroic character traits of Superman with Ram's DNA. Our custom creative and marketing program is squarely aimed at building advocacy among passionate fans outside traditional marketing channels."

Since the story of Superman begins when the infant Krypton refugee lands in a Kansas field, The Chrysler Group offered up a number of vintage Ram trucks to set the early scenes of the film. Not only did the company provide vehicles for the film, but it also created a one-of-a-kind "Man of Steel" Power Wagon, which is inspired by the superhero in terms of colors, branding and design. The special truck will make its debut June 10 in New York City, just four days ahead of the national premiere of the highly anticipated summer blockbuster.

Whether you want to feel like a superhero or find a truck as tough as the Man of Steel, you can head to New Jersey Auto Auction. The dealer has a wide selection of used cars, trucks and SUVs, and every model is CARFAX certified, so drivers won't have to worry about any weaknesses to Kryptonite or regular automotive problems when they drive off the lot.