Audi will be one of the few car makers to run an ad during this year’s Super Bowl broadcast with a spot starring action star Jason Statham who said he’s happy to be the face of the brand.
The 60 second advertisement which will air during the first quarter of Sunday’s game will show the Transporter star attempting to make getaways in recreations of movie scenes from different decades.
All the attempts fail as the cars from past eras cannot handle the action, sending Statham flying through billboards and crashing into sidewalks. It’s not until he gets into the new Audi A6 that Statham successfully makes his getaway.
“I’m quite happy to put my face up against a brand that I believe in and that I drive around in anyway,” Statham told USA Today.
Because Audi is one of only three car makers who will be seen during the advertising of the Super Bowl, the company says it expects to gain an advantage on competitors.
“Last year’s spot sent the message that Audi was truly redefining luxury. This year’s spot will ensure that everyone realizes that Audi is the best choice, period,” said Scott Keogh, chief marketing officer of Audi of America.