Monthly Archives: September 2013

Young Drivers Open To Any Auto Brand

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Posted in Auto Industry News

It seems as though many automakers are striving to make their offerings sleek, sophisticated and loaded with state-of-the-art features. Despite these efforts, not many brands are sticking out to young drivers – the very market they are striving to attract. That can be good news for many automakers and dealers, as prospective car buyers are open to investing in almost any brand.

The J.D. Power 2013 New Autoshopper Study looked at how members of Generation Y go about purchasing a car. According to the study, more than half of Gen Y shoppers are willing to look into options from any brand. They then begin narrowing down their options based on the research they collect about manufacturers and available models. 

"Automotive manufacturers have a great opportunity to influence these buyers during their shopping process, particularly since so many of them begin the process fairly open minded," said Arianne Walker, a senior director at J.D. Power. "Additionally, the digital presence of the brand through mobile advertising … may be a great way to reach Gen Y buyers, since we see almost half use a smartphone during the shopping process." 

In fact, members of Gen Y are using all sorts of technology to find an automobile that fits their needs. About 79 percent used the Internet to research what types of vehicles could work for them, with many accessing multiple websites to get professional opinions before they head to car lots. 

Luckily for buyers, NJ State Auto Auction had a wide variety of brands available on the auction lot. With an impressive range of CARFAX-certified cars, trucks and vans, drivers can find any type of used vehicle they may be looking for at a price they can afford. 

Car Shoppers Focus On A Few Key Factors

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Posted in General Auto News

When it comes to shopping around for a used car, every driver is looking for something different. A few motorists are focused on the driving performance, while others may be drawn to impressive safety features or a sleek exterior. In general, many prospective buyers are looking for a combination of these top factors, and a recent study from the NADA Used Car Guide attempted to find just what the most attractive qualities in a car purchase are. 

According to the survey, the overall quality and dependability of a vehicle is considered to be the most important aspect of a car purchase by more than 23 percent of shoppers. That is well ahead of fuel economy, which took second place with more than 14 percent of the vote despite being the runaway winner in last year's poll. Many drivers are placing less emphasis on mileage now that gas prices are falling back into an acceptable range. 

"While higher gasoline prices and stiffer federal regulations have raised the profile of fuel economy over the past few years, the survey results clearly indicate that car and light-truck shoppers are looking for a trouble-free ownership experience above all else," said Jonathan Banks, an auto analyst for the NADA Used Car Guide. 

Other factors that played a role in the purchase process included the brand, vehicle design, power and performance, and safety. On the opposite end of the spectrum are extra features like navigation systems or driver-assist technologies. Compared to some of the aforementioned characteristics, these features were not considered terribly important. 

No matter what motorists are looking for, they can peruse the top-notch options at the New Jersey State Auto Auction. The auction lot is loaded with CARFAX-certified cars, trucks and vans, allowing drivers to select the ride that suits their needs and has all of the qualities they are looking for.