
{"id":523,"date":"2009-01-21T00:00:00","date_gmt":"2009-01-21T00:00:00","guid":{"rendered":"http:\/\/blog.njstateauto.com\/toyota\/gm-honda-have-high-customer-loyalty\/"},"modified":"2009-01-21T00:00:00","modified_gmt":"2009-01-21T00:00:00","slug":"gm-honda-have-high-customer-loyalty","status":"publish","type":"post","link":"https:\/\/www.njstateauto.com\/blog\/gm-honda-have-high-customer-loyalty\/","title":{"rendered":"GM, Honda have high customer loyalty"},"content":{"rendered":"<p>When shopping, it appears that many New York used car buyers and consumers across the country tend to remain loyal to General Motors vehicles.<\/p>\n<p>That&#8217;s according to the Polk Automotive Loyalty Awards, which said GM had the highest rating for manufacturer loyalty for the ninth year in a row &#8211; a more than 62 percent loyalty rate.<\/p>\n<p>It appears that most of GM&#8217;s loyalty comes from the <a href=\"http:\/\/www.njstateauto.com\/preowned\/index.cfm?make=Chevrolet\" class=\"dnautolink\">Chevrolet<\/a> part of the family which took home four awards including fullsize pickup (Silverado), fullsize SUV (Suburban), fullsize car (Impala) and luxury sports car (Corvette).<\/p>\n<p><a href=\"http:\/\/www.njstateauto.com\/preowned\/index.cfm?make=Honda\" class=\"dnautolink\">Honda<\/a> also was found to have the highest make loyalty with the Accord having the highest loyalty for a midsize car.<\/p>\n<p>&#8220;In today&#8217;s business climate, customer loyalty is key to business success,&#8221; said Stephen Polk, chairman, president and CEO of R. L. Polk &amp; Co.<\/p>\n<p>David Kiley, who writes for BusinessWeek, said vehicles with high loyalty percentages typically have a high resale value, making them great cars for people looking to keep their cars for just a short period of time.<\/p>\n<p>Kiley uses the <a href=\"http:\/\/www.njstateauto.com\/preowned\/index.cfm?make=Toyota\" class=\"dnautolink\">Toyota<\/a> Tacoma, which took home the midsize pickup category with an 18 percent loyalty rate, as an example.<\/p>\n<p>&#8220;Shopping for a used Tacoma is an eye opener,&#8221; he writes. &#8220;Its resale remains astonishingly high given the aggressive discounting of full-sized pickups, including the Toyota Tundra.&#8221;<\/p>\n<p>Find <a href=\"http:\/\/www.njstateauto.com\" class=\"dnautolink\">New York Used Cars<\/a> with <a href=\"http:\/\/www.njstateauto.com\" class=\"dnautolink\">New Jersey State Auto<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When shopping, it appears that many New York used car buyers and consumers across the country tend to remain loyal to General Motors vehicles. That&#8217;s according to the Polk Automotive Loyalty Awards, which said GM had the highest rating for manufacturer loyalty for the ninth year in a row &#8211; a more than 62 percent [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,20,44],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GM, Honda have high customer loyalty<\/title>\n<link rel=\"canonical\" href=\"https:\/\/www.njstateauto.com\/blog\/gm-honda-have-high-customer-loyalty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GM, Honda have high customer loyalty\" \/>\n<meta property=\"og:description\" content=\"When shopping, it appears that many New York used car buyers and consumers across the country tend to remain loyal to General Motors vehicles. 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