{"id":4941,"date":"2014-02-19T07:47:34","date_gmt":"2014-02-19T07:47:34","guid":{"rendered":"http:\/\/blog.njstateauto.com\/auto-brands-news\/super-bowl-ads-pay-off-for-car-brands\/"},"modified":"2014-02-19T07:47:34","modified_gmt":"2014-02-19T07:47:34","slug":"super-bowl-ads-pay-off-for-car-brands","status":"publish","type":"post","link":"https:\/\/www.njstateauto.com\/blog\/super-bowl-ads-pay-off-for-car-brands\/","title":{"rendered":"Super Bowl Ads Pay Off For Car Brands"},"content":{"rendered":"<p>This year&#039;s Super Bowl may have brought the spotlight to the championship-winning Seattle Seahawks, but the commercials that aired during the big game garnered plenty of attention for different brands as well. Automakers were among the big winners from the event, and a few manufacturers managed to see immediate bumps in publicity thanks to their catchy ads.&nbsp;<\/p>\n<p>AutoTrader.com conducted a survey to determine which companies made the biggest impact with their ads. <a href=\"http:\/\/www.njstateauto.com\/preowned\/index.cfm?make=Ford\" target=\"_self\" class=\"dnautolink\">Ford<\/a> and <a href=\"http:\/\/www.njstateauto.com\/preowned\/index.cfm?make=Chevrolet\" target=\"_self\" class=\"dnautolink\">Chevrolet<\/a> had the most memorable commercials of the night, but that did not necessarily translate to searches. In that regard, Maserati emerged as the winner, as more than one-fifth of viewers recalled its ad and it saw a big jump in Internet searches in the hours after the Super Bowl.&nbsp;<\/p>\n<p>There were a few other brands whose ads inspired some prospective car shoppers to consider different makes and models. <a href=\"http:\/\/www.njstateauto.com\/preowned\/index.cfm?make=Toyota\" target=\"_self\" class=\"dnautolink\">Toyota<\/a> was on top in that category, as 44 percent of viewers said they were much more or somewhat more&nbsp;likely to look into purchasing a Toyota in the future. <a href=\"http:\/\/www.njstateauto.com\/preowned\/index.cfm?make=Audi\" target=\"_self\" class=\"dnautolink\">Audi<\/a>, <a href=\"http:\/\/www.njstateauto.com\/preowned\/index.cfm?make=Jeep\" target=\"_self\" class=\"dnautolink\">Jeep<\/a> and <a href=\"http:\/\/www.njstateauto.com\/preowned\/index.cfm?make=Honda\" target=\"_self\" class=\"dnautolink\">Honda<\/a> also scored well with drivers.&nbsp;<\/p>\n<p>&quot;While generating a significant amount of buzz leading up to and during the game is the primary opportunity for Super Bowl advertisers, our research shows that impact doesn&#039;t end one the final whistle is blown,&quot; said Rick Wainschel, the vice president of automotive insights for AutoTrader.com. &quot;Creating a spot that consumers remember and that drives lifts in brand consideration is the ultimate goal for automakers &#8230;&quot;&nbsp;<\/p>\n<p>Anytime a commercial piques your interest about a vehicle, you may want to dig deeper into your options. This process can start at <a href=\"http:\/\/www.njstateauto.com\" target=\"_self\" class=\"dnautolink\">NJ State Auto<\/a>, which has hundreds of Carfax-certified cars, trucks and vans that may be just the right fit for you.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AutoTrader.com conducted a survey to determine which companies made the biggest impact with their ads.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,44],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Super Bowl Ads Pay Off For Car Brands<\/title>\n<meta name=\"description\" content=\"AutoTrader.com conducted a survey to determine which companies made the biggest impact with their ads.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.njstateauto.com\/blog\/super-bowl-ads-pay-off-for-car-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Super Bowl Ads Pay Off For Car Brands\" \/>\n<meta property=\"og:description\" content=\"AutoTrader.com conducted a survey to determine which companies made the biggest impact with their ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.njstateauto.com\/blog\/super-bowl-ads-pay-off-for-car-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Used Car Blog - NJ State Auto\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NJStateAuto\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-19T07:47:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2020\/06\/10141444\/NJStateAuto.com-url.png\" \/>\n\t<meta property=\"og:image:width\" content=\"517\" \/>\n\t<meta property=\"og:image:height\" content=\"61\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twinturboblogsadmin\" \/>\n<meta name=\"twitter:site\" content=\"@njstateauto\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#organization\",\"name\":\"NJ State Auto Used Cars\",\"url\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/NJStateAuto\/\",\"https:\/\/www.instagram.com\/jerseycitycars\/\",\"https:\/\/www.youtube.com\/njstateauto\",\"https:\/\/www.pinterest.com\/njstateauto\/\",\"https:\/\/twitter.com\/njstateauto\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2019\/08\/01181502\/NJ-State-Auto-Logo.png\",\"contentUrl\":\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2019\/08\/01181502\/NJ-State-Auto-Logo.png\",\"width\":240,\"height\":240,\"caption\":\"NJ State Auto Used Cars\"},\"image\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#website\",\"url\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"name\":\"Used Car Blog - 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