{"id":4859,"date":"2014-02-03T17:12:28","date_gmt":"2014-02-03T17:12:28","guid":{"rendered":"http:\/\/blog.njstateauto.com\/auto-brands-news\/auto-ads-dominate-the-super-bowl\/"},"modified":"2014-02-03T17:12:28","modified_gmt":"2014-02-03T17:12:28","slug":"auto-ads-dominate-the-super-bowl","status":"publish","type":"post","link":"https:\/\/www.njstateauto.com\/blog\/auto-ads-dominate-the-super-bowl\/","title":{"rendered":"Auto Ads Dominate The Super Bowl"},"content":{"rendered":"<p>The Super Bowl has come and gone, and at the end of the day, the real winners of the big event are car shoppers. With so many high-profile commercials filling the ad space during the game, there was plenty of opportunities to get acquainted with some of the coolest rides in the U.S.&nbsp;<\/p>\n<p>AutoTrader.com tracked interest in certain makes and models throughout the game, following which brands made the biggest impact on the general public. Luxury brands like Maserati made a splash, as searches for the Ghibli model jumped more than 2,000 percent. Similarly, <a href=\"http:\/\/www.njstateauto.com\/preowned\/index.cfm?make=Jaguar\" target=\"_self\" class=\"dnautolink\">Jaguar<\/a> experienced a 1,460 percent increase in searches following its high-profile ad, which featured three prominent&nbsp;English actors.&nbsp;<\/p>\n<p>Other vehicles, including the <a href=\"http:\/\/www.njstateauto.com\/preowned\/index.cfm?make=Audi\" target=\"_self\" class=\"dnautolink\">Audi<\/a> A3, <a href=\"http:\/\/www.njstateauto.com\/preowned\/index.cfm?make=Toyota\" target=\"_self\" class=\"dnautolink\">Toyota<\/a> Highlander and <a href=\"http:\/\/www.njstateauto.com\/preowned\/index.cfm?make=Ford\" target=\"_self\" class=\"dnautolink\">Ford<\/a> Fusion, also saw an increase in interest due to memorable commercials. According to AutoTrader, <a href=\"http:\/\/www.njstateauto.com\/preowned\/index.cfm?make=Kia\" target=\"_self\" class=\"dnautolink\">Kia<\/a> came out near the top, as the brand has a whole had interest grow 150 percent in the hour after its first commercial.&nbsp;<\/p>\n<p>&quot;It&#039;s not easy to achieve these kinds of large shifts in search activity at the brand level, so it&#039;s clear that these ads were doing something right,&quot; said John Kovac, the vice president of marketing at AutoTrader. &quot;The Kia ad in particular was a great example of leveraging smart creative to shift brand perception in a very relevant, intentional way, and it definitely resonated with car shoppers.&quot;&nbsp;<\/p>\n<p>Commercials may be a good way to bring attention to certain brands, but ultimately, the decision about which vehicle to purchase will come down to several different factors. Although the Super Bowl ads didn&#039;t spend a lot of time delving into important qualities such as fuel efficiency, auto repair statistics and other factors, you can learn more about these aspects at <a href=\"http:\/\/www.njstateauto.com\" target=\"_self\" class=\"dnautolink\">NJ State Auto Auction<\/a>. The lot has hundreds of Carfax-certified cars, trucks and vans that can fit in a variety of budgets.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Super Bowl has come and gone, and at the end of the day, the real winners of the big event are car shoppers.<\/p>\n","protected":false},"author":4,"featured_media":4860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Auto Ads Dominate The Super Bowl<\/title>\n<meta name=\"description\" content=\"The Super Bowl has come and gone, and at the end of the day, the real winners of the big event are car shoppers.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.njstateauto.com\/blog\/auto-ads-dominate-the-super-bowl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Auto Ads Dominate The Super Bowl\" \/>\n<meta property=\"og:description\" content=\"The Super Bowl has come and gone, and at the end of the day, the real winners of the big event are car shoppers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.njstateauto.com\/blog\/auto-ads-dominate-the-super-bowl\/\" \/>\n<meta property=\"og:site_name\" content=\"Used Car Blog - NJ State Auto\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NJStateAuto\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-03T17:12:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2014\/02\/09164524\/auto-ads-dominate-the-super-bowl_711_576430_0_14098258_300.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twinturboblogsadmin\" \/>\n<meta name=\"twitter:site\" content=\"@njstateauto\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#organization\",\"name\":\"NJ State Auto Used Cars\",\"url\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/NJStateAuto\/\",\"https:\/\/www.instagram.com\/jerseycitycars\/\",\"https:\/\/www.youtube.com\/njstateauto\",\"https:\/\/www.pinterest.com\/njstateauto\/\",\"https:\/\/twitter.com\/njstateauto\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2019\/08\/01181502\/NJ-State-Auto-Logo.png\",\"contentUrl\":\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2019\/08\/01181502\/NJ-State-Auto-Logo.png\",\"width\":240,\"height\":240,\"caption\":\"NJ State Auto Used Cars\"},\"image\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#website\",\"url\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"name\":\"Used Car Blog - NJ State Auto\",\"description\":\"Official NJ State Auto Used Car Blog\",\"publisher\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.njstateauto.com\/blog\/auto-ads-dominate-the-super-bowl\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2014\/02\/09164524\/auto-ads-dominate-the-super-bowl_711_576430_0_14098258_300.jpg\",\"contentUrl\":\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2014\/02\/09164524\/auto-ads-dominate-the-super-bowl_711_576430_0_14098258_300.jpg\",\"width\":200,\"height\":300,\"caption\":\"Auto Ads Dominate The Super Bowl\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.njstateauto.com\/blog\/auto-ads-dominate-the-super-bowl\/#webpage\",\"url\":\"https:\/\/www.njstateauto.com\/blog\/auto-ads-dominate-the-super-bowl\/\",\"name\":\"Auto Ads Dominate The Super Bowl\",\"isPartOf\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.njstateauto.com\/blog\/auto-ads-dominate-the-super-bowl\/#primaryimage\"},\"datePublished\":\"2014-02-03T17:12:28+00:00\",\"dateModified\":\"2014-02-03T17:12:28+00:00\",\"description\":\"The Super Bowl has come and gone, and at the end of the day, the real winners of the big event are car shoppers.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.njstateauto.com\/blog\/auto-ads-dominate-the-super-bowl\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.njstateauto.com\/blog\/auto-ads-dominate-the-super-bowl\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.njstateauto.com\/blog\/auto-ads-dominate-the-super-bowl\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"url\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.njstateauto.com\/blog\/auto-ads-dominate-the-super-bowl\/\",\"url\":\"https:\/\/www.njstateauto.com\/blog\/auto-ads-dominate-the-super-bowl\/\",\"name\":\"Auto Ads Dominate The Super Bowl\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.njstateauto.com\/blog\/auto-ads-dominate-the-super-bowl\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.njstateauto.com\/blog\/auto-ads-dominate-the-super-bowl\/#webpage\"},\"author\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#\/schema\/person\/85a5d50e1018cb4599818aa86c1fbcb3\"},\"headline\":\"Auto Ads Dominate The Super Bowl\",\"datePublished\":\"2014-02-03T17:12:28+00:00\",\"dateModified\":\"2014-02-03T17:12:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.njstateauto.com\/blog\/auto-ads-dominate-the-super-bowl\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.njstateauto.com\/blog\/auto-ads-dominate-the-super-bowl\/#primaryimage\"},\"articleSection\":\"Auto Brands News\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#\/schema\/person\/85a5d50e1018cb4599818aa86c1fbcb3\",\"name\":\"Admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7c0a5c116c6177d90b6c8cbf34228fad?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7c0a5c116c6177d90b6c8cbf34228fad?s=96&d=mm&r=g\",\"caption\":\"Admin\"},\"sameAs\":[\"https:\/\/twitter.com\/twinturboblogsadmin\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/posts\/4859"}],"collection":[{"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/comments?post=4859"}],"version-history":[{"count":0,"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/posts\/4859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/media\/4860"}],"wp:attachment":[{"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/media?parent=4859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/categories?post=4859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/tags?post=4859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}