Car manufacturers rely on the opinion of consumers to help create the best products that give buyers what they want. The most recent Cisco Customer Experience Report, which surveyed more than 1,500 people from 10 different countries, revealed what many drivers enjoy about automotive technology – and the results show that the more extras the better.<\/p>\n
Consumers indicated they are holding out for advancements in safety, time and cost savings. Specifically, 52 percent of drivers said they would love better technology to track gas mileage as well as other costs associated with car ownership. Another 35 percent indicated they would like to have the tools to track the availability of roadside assistance, and 46 percent wished for a better way to keep track of insurance prices.<\/p>\n
"The survey shows consumers' comforts with technology and need for immediate information whether they are researching, buying, driving or servicing their vehicle," said Peter Granger, a senior industry marketing manager for Cisco. "While consumers in diverse parts of the world may expect very different experiences, their technology demand is more positive than many manufacturers imagine. Many consumers are just waiting for manufacturers to respond with better car buying, driving and service experiences augmented by technology."<\/p>\n