{"id":4394,"date":"2013-05-23T13:06:57","date_gmt":"2013-05-23T13:06:57","guid":{"rendered":"http:\/\/blog.njstateauto.com\/auto-brands-news\/toyota-named-the-most-valuable-auto-brand\/"},"modified":"2013-05-23T13:06:57","modified_gmt":"2013-05-23T13:06:57","slug":"toyota-named-the-most-valuable-auto-brand","status":"publish","type":"post","link":"https:\/\/www.njstateauto.com\/blog\/toyota-named-the-most-valuable-auto-brand\/","title":{"rendered":"Toyota Named The Most Valuable Auto Brand"},"content":{"rendered":"

Every year, Millward Brown releases the BrandZ Top 100 Most Valuable Global Brands. While tech companies usually dominate, some automakers made waves in the 2013 rankings, including perennial contenders Toyota<\/a> and BMW<\/a>. <\/p>\n

Ranked as the 23rd most valuable brand in the world, Toyota was the highest car manufacturer on the list. It was just one spot ahead of BMW. <\/p>\n

The Japanese automaker previously held the No. 1 spot from 2006 to 2009, and again in 2011. BMW was ranked at the top in 2010 and 2012. Toyota surged ahead in 2013 thanks to a 12 percent increase in value – largely due to high demand in major markets like China and the U.S. It also has begun expanding its lineup, introducing things like hybrids to appeal to a wider range of drivers. <\/p>\n

"Toyota is carving out a very big position in hybrids across its range, which is tapping into the consumer need for value by saving fuel cost," Millward Brown global brand director Peter Walshe told Automotive News. "Its hybrids are reinforcing the experience of the brand, and in so doing, Toyota continues to magnify what is special and different about it." <\/p>\n

BMW, on the other hand, saw its value drop 2 percent – although that still kept it ahead of some of its competitors. Other top auto brands included Mercedes-Benz<\/a>, Honda<\/a> and Nissan. <\/p>\n

While these companies offer drivers many options when it comes to buying cars, there are many other models that may be just right for your situation. To get a look at some of them, head to NJ State Auto Auction<\/a>. The lot is filled with CARFAX-certified cars, trucks and vans from a variety of manufacturers, and any of the used cars could be a great choice for your next ride. <\/p>\n","protected":false},"excerpt":{"rendered":"

Every year, Millward Brown releases the BrandZ Top 100 Most Valuable Global Brands.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"\nToyota Named The Most Valuable Auto Brand<\/title>\n<meta name=\"description\" content=\"Every year, Millward Brown releases the BrandZ Top 100 Most Valuable Global Brands.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.njstateauto.com\/blog\/toyota-named-the-most-valuable-auto-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota Named The Most Valuable Auto Brand\" \/>\n<meta property=\"og:description\" content=\"Every year, Millward Brown releases the BrandZ Top 100 Most Valuable Global Brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.njstateauto.com\/blog\/toyota-named-the-most-valuable-auto-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Used Car Blog - NJ State Auto\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NJStateAuto\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-23T13:06:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2020\/06\/10141444\/NJStateAuto.com-url.png\" \/>\n\t<meta property=\"og:image:width\" content=\"517\" \/>\n\t<meta property=\"og:image:height\" content=\"61\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twinturboblogsadmin\" \/>\n<meta name=\"twitter:site\" content=\"@njstateauto\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#organization\",\"name\":\"NJ State Auto Used Cars\",\"url\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/NJStateAuto\/\",\"https:\/\/www.instagram.com\/jerseycitycars\/\",\"https:\/\/www.youtube.com\/njstateauto\",\"https:\/\/www.pinterest.com\/njstateauto\/\",\"https:\/\/twitter.com\/njstateauto\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2019\/08\/01181502\/NJ-State-Auto-Logo.png\",\"contentUrl\":\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2019\/08\/01181502\/NJ-State-Auto-Logo.png\",\"width\":240,\"height\":240,\"caption\":\"NJ State Auto Used Cars\"},\"image\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#website\",\"url\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"name\":\"Used Car Blog - NJ State Auto\",\"description\":\"Official NJ State Auto Used Car Blog\",\"publisher\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.njstateauto.com\/blog\/toyota-named-the-most-valuable-auto-brand\/#webpage\",\"url\":\"https:\/\/www.njstateauto.com\/blog\/toyota-named-the-most-valuable-auto-brand\/\",\"name\":\"Toyota Named The Most Valuable Auto Brand\",\"isPartOf\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#website\"},\"datePublished\":\"2013-05-23T13:06:57+00:00\",\"dateModified\":\"2013-05-23T13:06:57+00:00\",\"description\":\"Every year, Millward Brown releases the BrandZ Top 100 Most Valuable Global Brands.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.njstateauto.com\/blog\/toyota-named-the-most-valuable-auto-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.njstateauto.com\/blog\/toyota-named-the-most-valuable-auto-brand\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.njstateauto.com\/blog\/toyota-named-the-most-valuable-auto-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"url\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.njstateauto.com\/blog\/toyota-named-the-most-valuable-auto-brand\/\",\"url\":\"https:\/\/www.njstateauto.com\/blog\/toyota-named-the-most-valuable-auto-brand\/\",\"name\":\"Toyota Named The Most Valuable Auto Brand\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.njstateauto.com\/blog\/toyota-named-the-most-valuable-auto-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.njstateauto.com\/blog\/toyota-named-the-most-valuable-auto-brand\/#webpage\"},\"author\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#\/schema\/person\/85a5d50e1018cb4599818aa86c1fbcb3\"},\"headline\":\"Toyota Named The Most Valuable Auto Brand\",\"datePublished\":\"2013-05-23T13:06:57+00:00\",\"dateModified\":\"2013-05-23T13:06:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.njstateauto.com\/blog\/toyota-named-the-most-valuable-auto-brand\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#organization\"},\"articleSection\":\"Auto Brands News\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#\/schema\/person\/85a5d50e1018cb4599818aa86c1fbcb3\",\"name\":\"Admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7c0a5c116c6177d90b6c8cbf34228fad?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7c0a5c116c6177d90b6c8cbf34228fad?s=96&d=mm&r=g\",\"caption\":\"Admin\"},\"sameAs\":[\"https:\/\/twitter.com\/twinturboblogsadmin\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/posts\/4394"}],"collection":[{"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/comments?post=4394"}],"version-history":[{"count":0,"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/posts\/4394\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/media?parent=4394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/categories?post=4394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/tags?post=4394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}