{"id":3819,"date":"2012-11-26T14:11:13","date_gmt":"2012-11-26T14:11:13","guid":{"rendered":"http:\/\/blog.njstateauto.com\/auto-industry-news\/buick-hints-at-possible-emblem-redesign\/"},"modified":"2012-11-26T14:11:13","modified_gmt":"2012-11-26T14:11:13","slug":"buick-hints-at-possible-emblem-redesign","status":"publish","type":"post","link":"https:\/\/www.njstateauto.com\/blog\/buick-hints-at-possible-emblem-redesign\/","title":{"rendered":"Buick Hints at Possible Emblem Redesign"},"content":{"rendered":"

A car's emblem is not just how you can identify which brand it is, it also embodies the soul and spirit of the company, and Buick<\/a> may soon be doing away with its classic symbol. According to the Detroit Free Press, the company is attempting to reinvent itself to appeal to a younger market. Buick models such as the Verano and LaCrosse are often considered to be ideal for older drivers, but their designs have been refined and modernized over the years.<\/p>\n

For more than 50 years, Buick has emblazoned a tri-shield circular logo on the front of all its cars, and the news source indicates that it is likely the company's new design will not drift too far from this concept. There have been hints that the change may be as simple as switching from the current chrome emblem to one that utilizes colors.<\/p>\n

"There's people who can look at the badge of a car and know exactly what they are and what time period they're from," Jeremy Dimick, curator of collections at a Buick gallery in Flint, Michigan, told the news provider. "You look at the car and know it's a Buick for sure. Any future logo you would think would retain components of that. The brand identity is so wrapped up in that."<\/p>\n

Drivers who prefer older Buick models, such as the discontinued LeSabre, Electra and Invicta that the three shields of the logo represent, may be able to find previously-owned models they want at New Jersey State Auto Auction<\/a>. The dealer carries a wide selection of makes and models, and every car on the lot has been CARFAX certified. This allows car shoppers to rest easy knowing they're getting behind the wheel of a reliable vehicle.<\/p>\n","protected":false},"excerpt":{"rendered":"

A car's emblem is not just how you can identify which brand it is, it also embodies the soul and spirit of the company, and Buick may soon be doing away with its classic symbol. According to the Detroit Free Press, the company is attempting to reinvent itself to appeal to a younger market. Buick […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"\nBuick Hints at Possible Emblem Redesign<\/title>\n<link rel=\"canonical\" href=\"https:\/\/www.njstateauto.com\/blog\/buick-hints-at-possible-emblem-redesign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buick Hints at Possible Emblem Redesign\" \/>\n<meta property=\"og:description\" content=\"A car's emblem is not just how you can identify which brand it is, it also embodies the soul and spirit of the company, and Buick may soon be doing away with its classic symbol. According to the Detroit Free Press, the company is attempting to reinvent itself to appeal to a younger market. 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