{"id":373,"date":"2009-12-04T00:00:00","date_gmt":"2009-12-04T00:00:00","guid":{"rendered":"http:\/\/blog.njstateauto.com\/lexus-do-not-use\/lexus-generates-interest-with-new-strategy-in-la\/"},"modified":"2009-12-04T00:00:00","modified_gmt":"2009-12-04T00:00:00","slug":"lexus-generates-interest-with-new-strategy-in-la","status":"publish","type":"post","link":"https:\/\/www.njstateauto.com\/blog\/lexus-generates-interest-with-new-strategy-in-la\/","title":{"rendered":"Lexus generates interest with new strategy in LA"},"content":{"rendered":"

At the Los Angeles auto show, which began on December 4 and lasts nine days, visitors can test drive some of the cars on display, which might help sell used Lexus<\/a> models in New Jersey.<\/p>\n

This year, as in the past, manufacturers such as Lexus have racing simulators set up at their booths, according to the Los Angeles Times. The purpose of these video games is to recreate the excitement that driving a Lexus on racetrack can create and generate interest in the brand.<\/p>\n

“When we first brought this video game out, there wasn’t anything like it at the auto shows,” Suzie Latham, a Lexus product specialist, told the news source. “But we made quite a stir and there were always long lines. Video games are taken a little more seriously now.”<\/p>\n

Ford<\/a> also had video racing at its booth, reports the publication. The show’s attendees were invited to do some virtual off-roading in an SVT Raptor F-150.<\/p>\n

Because the concept is still relatively new, allowing consumers to virtually test drive cars at auto shows could help sell used Lexus models in New Jersey and elsewhere.<\/p>\n","protected":false},"excerpt":{"rendered":"

At the Los Angeles auto show, which began on December 4 and lasts nine days, visitors can test drive some of the cars on display, which might help sell used Lexus models in New Jersey. This year, as in the past, manufacturers such as Lexus have racing simulators set up at their booths, according to […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"tags":[],"yoast_head":"\nLexus generates interest with new strategy in LA<\/title>\n<link rel=\"canonical\" href=\"https:\/\/www.njstateauto.com\/blog\/lexus-generates-interest-with-new-strategy-in-la\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lexus generates interest with new strategy in LA\" \/>\n<meta property=\"og:description\" content=\"At the Los Angeles auto show, which began on December 4 and lasts nine days, visitors can test drive some of the cars on display, which might help sell used Lexus models in New Jersey. 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