{"id":3315,"date":"2012-01-25T16:30:31","date_gmt":"2012-01-25T16:30:31","guid":{"rendered":"http:\/\/blog.njstateauto.com\/auto-brands-news\/toyota-tops-brand-perception-survey-once-again\/"},"modified":"2012-01-25T16:30:31","modified_gmt":"2012-01-25T16:30:31","slug":"toyota-tops-brand-perception-survey-once-again","status":"publish","type":"post","link":"https:\/\/www.njstateauto.com\/blog\/toyota-tops-brand-perception-survey-once-again\/","title":{"rendered":"Toyota Tops Brand Perception Survey Once Again"},"content":{"rendered":"

Consumer Reports released the results of its annual Car-Brand Perception Survey, and while Toyota<\/a> topped the list once again, there were some surprising changes. The gap between the top four brands is shrinking and smaller companies seem to be reaping the benefits of changes in perception of larger manufacturers.<\/p>\n

Toyota led the way in terms of brand perception but it did suffer a bit. While the company may have dropped in favorability in a few key categories, one place it did not suffer was quality. The publication found that Toyota's quality rating stayed at 19 percent – its same level as in 2011 – while competitors such as Honda<\/a> dropped from 25 to 19 percent, and Ford<\/a> dipped to 19 percent from 23 percent.<\/p>\n

Another area where Toyota performed well was in its perceived friendliness to the environment. Though it dropped eight points from  2011 to 38 percent in 2012, it still placed well above other brands thanks in large part to the popularity of the hybrid Prius.<\/p>\n

The dip in brand perception, which affected other manufacturers including Honda, Ford and Chevrolet<\/a>, seems to be a result of an overall shift in attitude in the auto industry.<\/p>\n

"Dramatic events in the automotive industry seem to be affecting how consumers view auto brands," the report states. "Erratic gasoline prices and a struggling economy have pushed consumers to prize low operating costs and good reliability."<\/p>\n

Whether you view Toyota favorably or are more partial to Honda, New Jersey State Auto<\/a> Auction has the perfect model. With a wide variety of used cars at affordable prices there, New Jersey Auto certainly has something for everyone.<\/p>\n","protected":false},"excerpt":{"rendered":"

Consumer Reports released the results of its annual Car-Brand Perception Survey, and while Toyota topped the list once again, there were some surprising changes. The gap between the top four brands is shrinking and smaller companies seem to be reaping the benefits of changes in perception of larger manufacturers. Toyota led the way in terms […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,44],"tags":[],"yoast_head":"\nToyota Tops Brand Perception Survey Once Again<\/title>\n<link rel=\"canonical\" href=\"https:\/\/www.njstateauto.com\/blog\/toyota-tops-brand-perception-survey-once-again\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota Tops Brand Perception Survey Once Again\" \/>\n<meta property=\"og:description\" content=\"Consumer Reports released the results of its annual Car-Brand Perception Survey, and while Toyota topped the list once again, there were some surprising changes. The gap between the top four brands is shrinking and smaller companies seem to be reaping the benefits of changes in perception of larger manufacturers. Toyota led the way in terms […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.njstateauto.com\/blog\/toyota-tops-brand-perception-survey-once-again\/\" \/>\n<meta property=\"og:site_name\" content=\"Used Car Blog - NJ State Auto\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NJStateAuto\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-25T16:30:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2020\/06\/10141444\/NJStateAuto.com-url.png\" \/>\n\t<meta property=\"og:image:width\" content=\"517\" \/>\n\t<meta property=\"og:image:height\" content=\"61\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twinturboblogsadmin\" \/>\n<meta name=\"twitter:site\" content=\"@njstateauto\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#organization\",\"name\":\"NJ State Auto Used Cars\",\"url\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/NJStateAuto\/\",\"https:\/\/www.instagram.com\/jerseycitycars\/\",\"https:\/\/www.youtube.com\/njstateauto\",\"https:\/\/www.pinterest.com\/njstateauto\/\",\"https:\/\/twitter.com\/njstateauto\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2019\/08\/01181502\/NJ-State-Auto-Logo.png\",\"contentUrl\":\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2019\/08\/01181502\/NJ-State-Auto-Logo.png\",\"width\":240,\"height\":240,\"caption\":\"NJ State Auto Used Cars\"},\"image\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#website\",\"url\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"name\":\"Used Car Blog - NJ State Auto\",\"description\":\"Official NJ State Auto Used Car Blog\",\"publisher\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.njstateauto.com\/blog\/toyota-tops-brand-perception-survey-once-again\/#webpage\",\"url\":\"https:\/\/www.njstateauto.com\/blog\/toyota-tops-brand-perception-survey-once-again\/\",\"name\":\"Toyota Tops Brand Perception Survey Once Again\",\"isPartOf\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#website\"},\"datePublished\":\"2012-01-25T16:30:31+00:00\",\"dateModified\":\"2012-01-25T16:30:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.njstateauto.com\/blog\/toyota-tops-brand-perception-survey-once-again\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.njstateauto.com\/blog\/toyota-tops-brand-perception-survey-once-again\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.njstateauto.com\/blog\/toyota-tops-brand-perception-survey-once-again\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"url\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.njstateauto.com\/blog\/toyota-tops-brand-perception-survey-once-again\/\",\"url\":\"https:\/\/www.njstateauto.com\/blog\/toyota-tops-brand-perception-survey-once-again\/\",\"name\":\"Toyota Tops Brand Perception Survey Once Again\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.njstateauto.com\/blog\/toyota-tops-brand-perception-survey-once-again\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.njstateauto.com\/blog\/toyota-tops-brand-perception-survey-once-again\/#webpage\"},\"author\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#\/schema\/person\/85a5d50e1018cb4599818aa86c1fbcb3\"},\"headline\":\"Toyota Tops Brand Perception Survey Once Again\",\"datePublished\":\"2012-01-25T16:30:31+00:00\",\"dateModified\":\"2012-01-25T16:30:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.njstateauto.com\/blog\/toyota-tops-brand-perception-survey-once-again\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#organization\"},\"articleSection\":\"Auto Brands News,Toyota\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#\/schema\/person\/85a5d50e1018cb4599818aa86c1fbcb3\",\"name\":\"Admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7c0a5c116c6177d90b6c8cbf34228fad?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7c0a5c116c6177d90b6c8cbf34228fad?s=96&d=mm&r=g\",\"caption\":\"Admin\"},\"sameAs\":[\"https:\/\/twitter.com\/twinturboblogsadmin\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/posts\/3315"}],"collection":[{"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/comments?post=3315"}],"version-history":[{"count":0,"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/posts\/3315\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/media?parent=3315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/categories?post=3315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/tags?post=3315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}