{"id":2927,"date":"2011-09-13T15:49:00","date_gmt":"2011-09-13T15:49:00","guid":{"rendered":"http:\/\/blog.njstateauto.com\/auto-brands-news\/honda-launches-ambitious-fall-ad-campaign\/"},"modified":"2011-09-13T15:49:00","modified_gmt":"2011-09-13T15:49:00","slug":"honda-launches-ambitious-fall-ad-campaign","status":"publish","type":"post","link":"https:\/\/www.njstateauto.com\/blog\/honda-launches-ambitious-fall-ad-campaign\/","title":{"rendered":"Honda launches ambitious fall ad campaign"},"content":{"rendered":"

Honda<\/a> has had a long history of being one of the most popular manufacturers in the world, but that doesn't mean it's done trying to sell itself to consumers. The company recently launched its new ad campaign for the fall that is among the most aggressive in the industry.<\/p>\n

The ads, which feature venerable comedic actor Patrick Warburton, will focus on emphasizing Honda's reputation of being especially high-quality, reliable and safe. Warburton lets the car's accolades essentially speak for themselves, and highlights the numerous awards that Honda has won over the years.<\/p>\n

"We created a layer of honesty that isn't seen from most car manufacturers," said ad agency RPA, who is beind the campaign, senior vice president Jason Sperling. "And we show Honda's many strengths in a way that cuts through the cliches and usual tactics and feels incredibly fresh."<\/p>\n

Honda also makes use of online marketing by directing consumers to a website where Warburton hosts six more videos. With 86 percent of buyers going online during the shopping process, this seems like a natural fit.<\/p>\n

Drivers looking to get in a used Honda should check out New Jersey Auto Auction<\/a>, which offers plenty of makes and models at affordable prices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Honda has had a long history of being one of the most popular manufacturers in the world, but that doesn't mean it's done trying to sell itself to consumers. The company recently launched its new ad campaign for the fall that is among the most aggressive in the industry. The ads, which feature venerable comedic […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"\nHonda launches ambitious fall ad campaign<\/title>\n<link rel=\"canonical\" href=\"https:\/\/www.njstateauto.com\/blog\/honda-launches-ambitious-fall-ad-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Honda launches ambitious fall ad campaign\" \/>\n<meta property=\"og:description\" content=\"Honda has had a long history of being one of the most popular manufacturers in the world, but that doesn't mean it's done trying to sell itself to consumers. The company recently launched its new ad campaign for the fall that is among the most aggressive in the industry. 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