Presented with a number of attractive year-end sales events, almost two-thirds of new and used car shoppers are planning on making a purchase in the next three months. Kelley Blue Book's Market Intelligence Customer Sentiment Survey found that 62 percent are expecting to buy, setting up a successful fourth quarter for the auto industry.<\/p>\n
Along with showing that a large swath of shoppers are looking to buy in the near future, the study also indicated that many of them already know what they're looking for. In particular, 55 percent of those polled have decided on the segment while 54 percent have settled on a price. New car buyers are planning to spend an average of just over $28,000, while used car buyers are expecting to pay an average of $11,415.<\/p>\n
"Consumers seem to know what they want… it is just a matter of finding it in the current marketplace," said Kelley Blue Book research analyst Camryn Craig. "Inventory levels improved in September and are expected to continue improving through the end of the year."<\/p>\n