{"id":2569,"date":"2011-03-31T18:44:27","date_gmt":"2011-03-31T18:44:27","guid":{"rendered":"http:\/\/blog.njstateauto.com\/general-auto-news\/gm-to-broadcast-malibu-launch-on-facebook\/"},"modified":"2011-03-31T18:44:27","modified_gmt":"2011-03-31T18:44:27","slug":"gm-to-broadcast-malibu-launch-on-facebook","status":"publish","type":"post","link":"https:\/\/www.njstateauto.com\/blog\/gm-to-broadcast-malibu-launch-on-facebook\/","title":{"rendered":"GM to broadcast Malibu launch on Facebook"},"content":{"rendered":"

General Motors has announced that the new Chevrolet<\/a> Malibu will be officially unveiled at the Shanghai Auto Show on April 19th, but fans can follow along at home as the event will be simulcast live on the internet through the use of social media.<\/p>\n

The first teaser image of the new 2012 Malibu is now available on the brand's Facebook page. Facebook is an integral part of the launch for the vehicle, as it's also where drivers interested in seeing the new car will go to watch the unveiling live in Shanghai. Beginning at 8:30 P.M. on April 18th, users who log on to the website will be able to pick up the live feed from the event. GM will also hold a live question and answer session, choosing questions posted to the company's Facebook wall and Twitter feed.<\/p>\n

"It's definitely a new and different approach," Dave Darovitz, a GM spokesman, told the Detroit News. "But because of the global reach of this car, social media is a big part of our launch plans."<\/p>\n

The 2012 Malibu is an important launch for GM, as the car is the automaker's best selling vehicle and has won numerous awards in its current incarnation. Still, GM has yet to catch the sedan segment leaders, like the Honda<\/a> Accord and Toyota<\/a> Camry.<\/p>\n

Drivers interested in a new or used Chevrolet Malibu or any other vehicle may want to consider New Jersey State Auto<\/a> Auction for all their purchasing needs.<\/p>\n","protected":false},"excerpt":{"rendered":"

General Motors has announced that the new Chevrolet Malibu will be officially unveiled at the Shanghai Auto Show on April 19th, but fans can follow along at home as the event will be simulcast live on the internet through the use of social media. 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