{"id":2473,"date":"2011-07-06T15:36:51","date_gmt":"2011-07-06T15:36:51","guid":{"rendered":"http:\/\/blog.njstateauto.com\/auto-brands-news\/scion-mitsubishi-most-popular-among-young-drivers-study-shows\/"},"modified":"2011-07-06T15:36:51","modified_gmt":"2011-07-06T15:36:51","slug":"scion-mitsubishi-most-popular-among-young-drivers-study-shows","status":"publish","type":"post","link":"https:\/\/www.njstateauto.com\/blog\/scion-mitsubishi-most-popular-among-young-drivers-study-shows\/","title":{"rendered":"Scion, Mitsubishi most popular among young drivers, study shows"},"content":{"rendered":"

New research about the car buying habits of the youngest driving demographic reveals some interesting findings about which cars they prefer. Surveyors found that Scion<\/a> and Mitsubishi<\/a> are far and away the most popular brands for youthful drivers.<\/p>\n

The study, which was conducted by TrueCar.com, analyzed the buying habits of four million individuals between the ages of 18 and 27. What they found was that, of those who purchased a Scion, 21.2 percent fell in that particular demographic, while 20.3 percent of Mitsuibishi purchasers were of that age. Mazda<\/a>, Nissan and Volkswagen<\/a> rounded out the top five.<\/p>\n

Analyst Jesse Toprak believes that other automakers should take heed of the findings, as attracting young buyers is crucial.<\/p>\n

"Generation Y buyers are very important to automakers because they help set trends from popularizing social media sites such as Facebook or Twitter or technologies such as the iPhone and iPod," he said. "It's also important for an automaker to get a young buyer into their vehicle from the beginning in hopes of continued loyalty to the brand."<\/p>\n

Young buyers looking for an affordable used car, whether it be a Scion, Honda<\/a> or Toyota<\/a> will want to check out New Jersey Auto Auction<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

New research about the car buying habits of the youngest driving demographic reveals some interesting findings about which cars they prefer. Surveyors found that Scion and Mitsubishi are far and away the most popular brands for youthful drivers. The study, which was conducted by TrueCar.com, analyzed the buying habits of four million individuals between the […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"\nScion, Mitsubishi most popular among young drivers, study shows<\/title>\n<link rel=\"canonical\" href=\"https:\/\/www.njstateauto.com\/blog\/scion-mitsubishi-most-popular-among-young-drivers-study-shows\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scion, Mitsubishi most popular among young drivers, study shows\" \/>\n<meta property=\"og:description\" content=\"New research about the car buying habits of the youngest driving demographic reveals some interesting findings about which cars they prefer. Surveyors found that Scion and Mitsubishi are far and away the most popular brands for youthful drivers. The study, which was conducted by TrueCar.com, analyzed the buying habits of four million individuals between the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.njstateauto.com\/blog\/scion-mitsubishi-most-popular-among-young-drivers-study-shows\/\" \/>\n<meta property=\"og:site_name\" content=\"Used Car Blog - NJ State Auto\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NJStateAuto\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-06T15:36:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2020\/06\/10141444\/NJStateAuto.com-url.png\" \/>\n\t<meta property=\"og:image:width\" content=\"517\" \/>\n\t<meta property=\"og:image:height\" content=\"61\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twinturboblogsadmin\" \/>\n<meta name=\"twitter:site\" content=\"@njstateauto\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#organization\",\"name\":\"NJ State Auto Used Cars\",\"url\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/NJStateAuto\/\",\"https:\/\/www.instagram.com\/jerseycitycars\/\",\"https:\/\/www.youtube.com\/njstateauto\",\"https:\/\/www.pinterest.com\/njstateauto\/\",\"https:\/\/twitter.com\/njstateauto\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2019\/08\/01181502\/NJ-State-Auto-Logo.png\",\"contentUrl\":\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2019\/08\/01181502\/NJ-State-Auto-Logo.png\",\"width\":240,\"height\":240,\"caption\":\"NJ State Auto Used Cars\"},\"image\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#website\",\"url\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"name\":\"Used Car Blog - NJ State Auto\",\"description\":\"Official NJ State Auto Used Car Blog\",\"publisher\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.njstateauto.com\/blog\/scion-mitsubishi-most-popular-among-young-drivers-study-shows\/#webpage\",\"url\":\"https:\/\/www.njstateauto.com\/blog\/scion-mitsubishi-most-popular-among-young-drivers-study-shows\/\",\"name\":\"Scion, Mitsubishi most popular among young drivers, study shows\",\"isPartOf\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#website\"},\"datePublished\":\"2011-07-06T15:36:51+00:00\",\"dateModified\":\"2011-07-06T15:36:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.njstateauto.com\/blog\/scion-mitsubishi-most-popular-among-young-drivers-study-shows\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.njstateauto.com\/blog\/scion-mitsubishi-most-popular-among-young-drivers-study-shows\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.njstateauto.com\/blog\/scion-mitsubishi-most-popular-among-young-drivers-study-shows\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"url\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.njstateauto.com\/blog\/scion-mitsubishi-most-popular-among-young-drivers-study-shows\/\",\"url\":\"https:\/\/www.njstateauto.com\/blog\/scion-mitsubishi-most-popular-among-young-drivers-study-shows\/\",\"name\":\"Scion, Mitsubishi most popular among young drivers, study shows\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.njstateauto.com\/blog\/scion-mitsubishi-most-popular-among-young-drivers-study-shows\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.njstateauto.com\/blog\/scion-mitsubishi-most-popular-among-young-drivers-study-shows\/#webpage\"},\"author\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#\/schema\/person\/85a5d50e1018cb4599818aa86c1fbcb3\"},\"headline\":\"Scion, Mitsubishi most popular among young drivers, study shows\",\"datePublished\":\"2011-07-06T15:36:51+00:00\",\"dateModified\":\"2011-07-06T15:36:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.njstateauto.com\/blog\/scion-mitsubishi-most-popular-among-young-drivers-study-shows\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#organization\"},\"articleSection\":\"Auto Brands News\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#\/schema\/person\/85a5d50e1018cb4599818aa86c1fbcb3\",\"name\":\"Admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7c0a5c116c6177d90b6c8cbf34228fad?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7c0a5c116c6177d90b6c8cbf34228fad?s=96&d=mm&r=g\",\"caption\":\"Admin\"},\"sameAs\":[\"https:\/\/twitter.com\/twinturboblogsadmin\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/posts\/2473"}],"collection":[{"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/comments?post=2473"}],"version-history":[{"count":0,"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/posts\/2473\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/media?parent=2473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/categories?post=2473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.njstateauto.com\/blog\/wp-json\/wp\/v2\/tags?post=2473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}