{"id":2365,"date":"2011-02-01T17:54:24","date_gmt":"2011-02-01T17:54:24","guid":{"rendered":"http:\/\/blog.njstateauto.com\/general-auto-news\/chevy-announces-super-bowl-plans\/"},"modified":"2011-02-01T17:54:24","modified_gmt":"2011-02-01T17:54:24","slug":"chevy-announces-super-bowl-plans","status":"publish","type":"post","link":"https:\/\/www.njstateauto.com\/blog\/chevy-announces-super-bowl-plans\/","title":{"rendered":"Chevy announces Super Bowl plans"},"content":{"rendered":"<p>After General Motor&#039;s government bailout, the company toned down the big spending, which included a two-year hiatus from the biggest advertising day of the year: the Super Bowl. Previously one of the game&#039;s largest advertisers, the company recently announced that it will be back in a big way this year, with six all-new commercials showcasing a range of products.<\/p>\n<p>&quot;There&#8217;s no other place you can get 95 million people all at once,&quot; <a href=\"http:\/\/www.njstateauto.com\/preowned\/index.cfm?make=Chevrolet\" class=\"dnautolink\">Chevrolet<\/a> advertising director Kevin Mayer told the Detroit Free Press. &quot;We&#8217;re really trying to reinstill that pride of putting a Chevy in your driveway, make you feel like there&#8217;s a brand that&#8217;s got some things going on.&quot;<\/p>\n<p>Two of the major Chevy plans involve integration with popular culture. Chevy has again partnered with the Transformers film franchise, and one of the new ads starts off as a typical car commercial before a Chevy Camaro transforms into one of the giant robots.<\/p>\n<p>While not an ad per se, GM has also announced that the episode of &quot;Glee&quot; following the big game will incorporate several of the company&#039;s products.<\/p>\n<p>Drivers who watch the Super Bowl and feel suddenly compelled to buy a Chevy might want to head down to <a href=\"http:\/\/www.njstateauto.com\" class=\"dnautolink\">New Jersey State Auto<\/a> Auction, which offers drivers a wide selection of GM and non-GM models at affordable prices.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After General Motor&#039;s government bailout, the company toned down the big spending, which included a two-year hiatus from the biggest advertising day of the year: the Super Bowl. Previously one of the game&#039;s largest advertisers, the company recently announced that it will be back in a big way this year, with six all-new commercials showcasing [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,18],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chevy announces Super Bowl plans<\/title>\n<link rel=\"canonical\" href=\"https:\/\/www.njstateauto.com\/blog\/chevy-announces-super-bowl-plans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chevy announces Super Bowl plans\" \/>\n<meta property=\"og:description\" content=\"After General Motor&#039;s government bailout, the company toned down the big spending, which included a two-year hiatus from the biggest advertising day of the year: the Super Bowl. Previously one of the game&#039;s largest advertisers, the company recently announced that it will be back in a big way this year, with six all-new commercials showcasing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.njstateauto.com\/blog\/chevy-announces-super-bowl-plans\/\" \/>\n<meta property=\"og:site_name\" content=\"Used Car Blog - NJ State Auto\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NJStateAuto\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-02-01T17:54:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2020\/06\/10141444\/NJStateAuto.com-url.png\" \/>\n\t<meta property=\"og:image:width\" content=\"517\" \/>\n\t<meta property=\"og:image:height\" content=\"61\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twinturboblogsadmin\" \/>\n<meta name=\"twitter:site\" content=\"@njstateauto\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#organization\",\"name\":\"NJ State Auto Used Cars\",\"url\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/NJStateAuto\/\",\"https:\/\/www.instagram.com\/jerseycitycars\/\",\"https:\/\/www.youtube.com\/njstateauto\",\"https:\/\/www.pinterest.com\/njstateauto\/\",\"https:\/\/twitter.com\/njstateauto\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2019\/08\/01181502\/NJ-State-Auto-Logo.png\",\"contentUrl\":\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2019\/08\/01181502\/NJ-State-Auto-Logo.png\",\"width\":240,\"height\":240,\"caption\":\"NJ State Auto Used Cars\"},\"image\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#website\",\"url\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"name\":\"Used Car Blog - 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