{"id":2013,"date":"2010-10-04T18:42:47","date_gmt":"2010-10-04T18:42:47","guid":{"rendered":"http:\/\/blog.njstateauto.com\/general-auto-news\/ford-announces-focus-rally-contest\/"},"modified":"2010-10-04T18:42:47","modified_gmt":"2010-10-04T18:42:47","slug":"ford-announces-focus-rally-contest","status":"publish","type":"post","link":"https:\/\/www.njstateauto.com\/blog\/ford-announces-focus-rally-contest\/","title":{"rendered":"Ford announces Focus rally contest"},"content":{"rendered":"<p>As part of the launch of its redesigned Focus, <a href=\"http:\/\/www.njstateauto.com\/preowned\/index.cfm?make=Ford\" class=\"dnautolink\">Ford<\/a> has announced that it will team up with the &quot;Amazing Race&quot; producers for an online reality show.<\/p>\n<p>The show, named &quot;Focus Rally: America,&quot; will follow six teams of two as they make their way across the continental U.S. Along the way, they&#039;ll compete in challenges that will also have an interactive component, encouraging fans and followers to get onboard as well. The winner receives $10,000 and 10 Focuses, which will be split among the competitors and randomly chosen fans of the show.<\/p>\n<p>At the Paris Auto Show, Ford executives announced that the Focus marketing campaign would be similar to the successful &quot;Fiesta Movement,&quot; which utilized social media to generate buzz for the company&#039;s Fiesta hatchback. The new show continues that trend by being streamed online at popular video site Hulu.<\/p>\n<p>According to Matt VanDyke, Ford&#039;s U.S. vice president of marketing, the challenges will incorporate the technology available in the car.<\/p>\n<p>&quot;The technology available with the Focus will be demonstrated throughout the course of the rally,&quot; said VanDyke. &quot;And fans will see Focus&#039; technology used by the competitors in a very authentic way. Essentially, they will be riding along on a very entertaining virtual test drive of the vehicle. At the end of the day, we are hopeful they will put the new Focus on their shopping list.&quot;<\/p>\n<p>Drivers interested in a Ford or any other vehicle can save money by shopping on the used car market rather than buying new.<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of the launch of its redesigned Focus, Ford has announced that it will team up with the &quot;Amazing Race&quot; producers for an online reality show. The show, named &quot;Focus Rally: America,&quot; will follow six teams of two as they make their way across the continental U.S. Along the way, they&#039;ll compete in challenges [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,18],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ford announces Focus rally contest<\/title>\n<link rel=\"canonical\" href=\"https:\/\/www.njstateauto.com\/blog\/ford-announces-focus-rally-contest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ford announces Focus rally contest\" \/>\n<meta property=\"og:description\" content=\"As part of the launch of its redesigned Focus, Ford has announced that it will team up with the &quot;Amazing Race&quot; producers for an online reality show. The show, named &quot;Focus Rally: America,&quot; will follow six teams of two as they make their way across the continental U.S. Along the way, they&#039;ll compete in challenges [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.njstateauto.com\/blog\/ford-announces-focus-rally-contest\/\" \/>\n<meta property=\"og:site_name\" content=\"Used Car Blog - NJ State Auto\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NJStateAuto\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-10-04T18:42:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2020\/06\/10141444\/NJStateAuto.com-url.png\" \/>\n\t<meta property=\"og:image:width\" content=\"517\" \/>\n\t<meta property=\"og:image:height\" content=\"61\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twinturboblogsadmin\" \/>\n<meta name=\"twitter:site\" content=\"@njstateauto\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#organization\",\"name\":\"NJ State Auto Used Cars\",\"url\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/NJStateAuto\/\",\"https:\/\/www.instagram.com\/jerseycitycars\/\",\"https:\/\/www.youtube.com\/njstateauto\",\"https:\/\/www.pinterest.com\/njstateauto\/\",\"https:\/\/twitter.com\/njstateauto\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2019\/08\/01181502\/NJ-State-Auto-Logo.png\",\"contentUrl\":\"https:\/\/cdn-ds.com\/blogs-media\/sites\/174\/2019\/08\/01181502\/NJ-State-Auto-Logo.png\",\"width\":240,\"height\":240,\"caption\":\"NJ State Auto Used Cars\"},\"image\":{\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/#website\",\"url\":\"https:\/\/tt-blogs.dealerfire.com\/njstateauto\/\",\"name\":\"Used Car Blog - 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