{"id":1991,"date":"2010-10-19T16:10:40","date_gmt":"2010-10-19T16:10:40","guid":{"rendered":"http:\/\/blog.njstateauto.com\/hyundai\/new-hyundai-equus-priced-at-58000\/"},"modified":"2010-10-19T16:10:40","modified_gmt":"2010-10-19T16:10:40","slug":"new-hyundai-equus-priced-at-58000","status":"publish","type":"post","link":"https:\/\/www.njstateauto.com\/blog\/new-hyundai-equus-priced-at-58000\/","title":{"rendered":"New Hyundai Equus priced at $58,000"},"content":{"rendered":"

Hyundai<\/a> is typically known as a manufacturer specializing in low-priced vehicles, but it appears that the company is taking a new direction as of late as it expands into the luxury market and leaves the more affordable options to its Kia<\/a> sub-brand.<\/p>\n

A prime example of that new strategy is the recently-announced price for the company's next luxury vehicle, the 2011 Equus. The new Equus will start at $58,000, with an "Ultimate" edition priced at $64,500. That's a full $25,000 more than the company's previous luxury offering, the $33,000 Genesis.<\/p>\n

"We're confident that smart luxury buyers will discover that Equus competes well with similar flagship products from Mercedes-Benz<\/a>, BMW<\/a>, Audi<\/a> and Lexus<\/a>," said John Krafcik, Hyundai Motor America president and CEO.<\/p>\n

Hyundai is offering a number of bells and whistles with the car, including an Apple iPad pre-loaded with the full owners manual for all buyers. The company is also offering valet service for vehicle maintenance, meaning the dealership will send a representative to pick up the car and provide drivers with a replacement Equus or Genesis while it is being serviced. In addition, the car is backed by a 5-year, 60,000-mile warranty.<\/p>\n

Buyers looking at luxury vehicles may want to consider the Equus, but might want to wait until the model hits the used car market and can be found at a discount.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hyundai is typically known as a manufacturer specializing in low-priced vehicles, but it appears that the company is taking a new direction as of late as it expands into the luxury market and leaves the more affordable options to its Kia sub-brand. A prime example of that new strategy is the recently-announced price for the […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,22],"tags":[],"yoast_head":"\nNew Hyundai Equus priced at $58,000<\/title>\n<link rel=\"canonical\" href=\"https:\/\/www.njstateauto.com\/blog\/new-hyundai-equus-priced-at-58000\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Hyundai Equus priced at $58,000\" \/>\n<meta property=\"og:description\" content=\"Hyundai is typically known as a manufacturer specializing in low-priced vehicles, but it appears that the company is taking a new direction as of late as it expands into the luxury market and leaves the more affordable options to its Kia sub-brand. 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