{"id":1717,"date":"2010-06-21T00:00:00","date_gmt":"2010-06-21T00:00:00","guid":{"rendered":"http:\/\/blog.njstateauto.com\/ford\/questions-abound-over-mercury-resale-values\/"},"modified":"2010-06-21T00:00:00","modified_gmt":"2010-06-21T00:00:00","slug":"questions-abound-over-mercury-resale-values","status":"publish","type":"post","link":"https:\/\/www.njstateauto.com\/blog\/questions-abound-over-mercury-resale-values\/","title":{"rendered":"Questions abound over Mercury resale values"},"content":{"rendered":"

Ford<\/a> recently announced plans to end the storied Mercury<\/a> brand, and those who purchased a Mercury in the past few years may be wondering about their resale value when it comes time to sell the car to a used car dealer.<\/p>\n

Phoenix Business Journal recently talked to several auto experts about whether the car’s perceived value would be affected, and the results were mixed. Mercury, which shares platforms with Ford, is typically valued at least 1 percent lower than Ford, according to Kelley Blue Book.<\/p>\n

Juan Flores, directer of valuation for Kelley Blue Book, predicts that Mercury’s could tumble, telling the news source that “historical precedence suggests that consumers typically shy away from purchasing vehicles from a brand that is no longer in existence.”<\/p>\n

On the other hand, Jonathan Banks of NADA Used Car Guide told the news provider that the value will probably not change, because Mercury was not a brand that relied on its name for status, like BMW<\/a> or Mercedes-Benz<\/a>.<\/p>\n

Mercury owners who are worried about their resale value might want to consider swapping their vehicle for a used Ford, since the cars are so closely linked.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ford recently announced plans to end the storied Mercury brand, and those who purchased a Mercury in the past few years may be wondering about their resale value when it comes time to sell the car to a used car dealer. Phoenix Business Journal recently talked to several auto experts about whether the car’s perceived […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,35],"tags":[],"yoast_head":"\nQuestions abound over Mercury resale values<\/title>\n<link rel=\"canonical\" href=\"https:\/\/www.njstateauto.com\/blog\/questions-abound-over-mercury-resale-values\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Questions abound over Mercury resale values\" \/>\n<meta property=\"og:description\" content=\"Ford recently announced plans to end the storied Mercury brand, and those who purchased a Mercury in the past few years may be wondering about their resale value when it comes time to sell the car to a used car dealer. 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