{"id":1687,"date":"2010-06-28T00:00:00","date_gmt":"2010-06-28T00:00:00","guid":{"rendered":"http:\/\/blog.njstateauto.com\/uncategorized\/mercedes-and-bmw-to-open-used-car-business-in-india\/"},"modified":"2010-06-28T00:00:00","modified_gmt":"2010-06-28T00:00:00","slug":"mercedes-and-bmw-to-open-used-car-business-in-india","status":"publish","type":"post","link":"https:\/\/www.njstateauto.com\/blog\/mercedes-and-bmw-to-open-used-car-business-in-india\/","title":{"rendered":"Mercedes and BMW to open used car business in India"},"content":{"rendered":"

The Indian market is a quickly growing one in terms of auto sales, and Mercedes-Benz<\/a> and BMW<\/a>, who just recently expanded into the country, have announced plans to open up used car dealerships in the area soon.<\/p>\n

According to Business Standard Motoring, Mercedes dominates the luxury market share in India, starting sales there in the late nineties. The company currently estimates that there are 30-35,000 Mercedes on the road in India.<\/p>\n

BMW, while leading luxury sales worldwide, is far behind in India. The company only began selling cars there in 2007, and less than 8,000 cars are on the road, although the brand is rising in popularity.<\/p>\n

India does not yet have an outlet for pre-owned luxury car sales. Both companies hope that selling lightly-used cars at a price comparable to popular new models like the Honda<\/a> Civic will encourage drivers to switch to a used Mercedes or BMW and build brand loyalty.<\/p>\n

“[The] used car segment is something that every car manufacturer in the country would like to explore, depending on the initial volume base. Now these two big luxury car makers in the country seem to have a desired car park to make the business viable,” Rakesh Batra, an industry expert at Ernst & Young, told the news source.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Indian market is a quickly growing one in terms of auto sales, and Mercedes-Benz and BMW, who just recently expanded into the country, have announced plans to open up used car dealerships in the area soon. 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