Mercedes, Honda America’s Most Preferred Brands

As is the case with nearly everything, most drivers have a personal preference when it comes to their favorite automaker. Whether it be Ford, BMW or Toyota, there's always something about a certain manufacturer that draws people in, and a recent Harris Interactive poll found the most popular brands. After surveying 38,000 people, researchers found Honda and Mercedes-Benz stood above the rest.

Mercedes-Benz captured the title of Lead Luxury Auto Brand for the second year in a row, beating back a strong challenge from Lexus. Analysts point toward the brand's reputation for quality and craftsmanship as what makes it stand above the other luxury manufacturers. Cadillac, Acura and Infiniti also performed well.

"Mercedes has ranked at the top for two years in a row and four of the last eight years, while Lexus has made it to the top spot three times," said Mike Chadsey, senior consultant for Harris Interactive's Customer Relationship Consulting team. "BMW is also usually within the top three, with especially strong scores over the last three years."

While Mercedes-Benz earned praise in the luxury segment, it was Honda that won the coveted title of America's Favorite Full Line Automaker. The win was a surprise for Honda because it was up against some very stiff competition, but it still managed to jump over both Toyota and last year's winner Ford to claim the title.

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