Ford’s Lincoln brand tops customer satisfaction survey

As the domestic car brands reinvent their vehicles, consumers are slowly taking notice of improvements. This is evidenced by the results of a new consumer satisfaction survey, which saw domestic brands take the top spots for the first time ever.

Ford‘s Lincoln and GM’s Buick lines took the top two spots in the American Customer Satisfaction Index. GM remained unchanged from the last survey with 88 percent of consumers satisfied, while Lincoln posted a 1 percent increase to take the top spot at 89 percent.

While the results were good news for Detroit’s automakers, the rest of the auto industry was not as lucky. Customer satisfaction scores fell by 2.4 percent on average overall, with fourteen of the nineteen ranked brands declining in satisfaction. While the American brands remained unchanged for the most part, they were able to take the top spot thanks to sharp fall by Toyota‘s previously top-ranked Lexus brand.

“No doubt they’re benefiting from [the recalls], but they’re also doing more things right,” said Claes Fornel, the founder of the index.

Nissan, meanwhile, posted the biggest gain with a 5 percent increase, with an overall satisfaction rating of 82 percent.

Customers in the market for a vehicle may want to heed these or previous results, then shop the used car market in order to get the best deal.