Ford Brings On Ryan Seacrest To Promote New Ford Fusion

In an effort to familiarize consumers with the completely redesigned Ford Fusion, the automaker is teaming up with TV and radio host and producer Ryan Seacrest and other celebrities for the new "Random Acts of Fusion" marketing program. The company plans to market the midsize sedan by creating and presenting a story that will be told across a variety of channels, including TV, radio and the internet.

"We are taking a completely unique approach to introduce the new Fusion with a transmedia program, launching this transformational vehicle that over-delivers with its distinctive blend of style, intelligence and technology," said Jim Farley, Ford group vice president of marketing, sales and service. "Combining social media, entertainment and unexpected consumer experiences will allow us to connect with audiences through every type of media, making Fusion's profile larger than ever."

The Fusion is not just a new car for Ford's lineup, but it is a shining example of the direction the American automaker is heading with its design. The car is sleek and elegant, with an expressive grill, slim headlights and small touches that lend the car a unique appeal never before seen in a Ford model. It will be available as gasoline-only, hybrid or plug-in hybrid, and is expected to reach dealerships this fall.

Drivers who cannot wait for the release to get a vehicle, but still love the Fusion, can consider used options. They will not have the same fresh look, but they might still fit the bill. Edmunds.com reports used models from 2006 through 2011 range in price from around $7,200 to $15,500. New Jersey State Auto Auction has a wide variety of makes and models, and may carry a number of Fusions. Every vehicle on the lot is CARFAX certified as well, so drivers know they'll be getting a reliable ride.