Chrysler Inspires Brand Loyalty In Drivers

What keeps a driver coming back to a particular brand? For some, it may be a vehicle's impressive fuel economy or safety features that convince them to continue buying from the brand. Others may appreciate the overall comfort and driving experience that an automaker offers. While everyone may have different qualities that inspire them to remain loyal to a certain brand, there are a few models that offer so many benefits that a wide range of owners take notice. 

Each year, IHS Automotive presents the Polk Loyalty Awards, which recognize the vehicles that inspire drivers to buy from that brand again in the future. Data examined what automobiles drivers turned to in 2013, and the results showed that a few manufacturers make an impression more than others. 

Chrysler is one company that performed well. Its Town & Country earned top honors in the minivan segment for the 13th year in a row, which is a record for the Loyalty Awards. The brand also had its Jeep Grand Cherokee, Jeep Wrangler, Dodge Challenger and Fiat 500 win prizes for their respective categories. 

"Chrysler Group's emphasis on owner loyalty across their lineup is an indicator that the organization is truly working with consumers to bring them back," said Jeffrey Anderson, a director at IHS Automotive. "To see five awards across multiple segments is impressive, and Town & Country's run is unprecedented." 

Whether you're shopping for one of these Chrysler vehicles or models from any other brand, you may be able to find what you're looking for at New Jersey State Auto Auction. The lot houses hundreds of Carfax-certified cars, trucks and vans from a variety of automakers, and one of these options could be right for your next investment.