Archive for the ‘Toyota’ Category

The Best Used Cars For Young Drivers

Wednesday, March 11th, 2015

Young drivers have a lot to learn on the roads. One of the most important lessons involves safety, but this goes beyond defensive driving habits and fast reaction times. Motorists – especially relatively new ones who face a high risk for accidents – must also prioritize getting behind the wheel of used cars with plenty of effective safety features. 

What used cars should have
Consumer Reports recently released a list of the best used cars for teens. The vehicles all sell for less than $10,000 and come equipped with some of the best safety features on the market, making the automobiles smart choices for any family. 

According to the source, some of the most important features include electronic stability control. The main benefit of ESC is that it keeps the car on the road in situations where a rollover may be possible, which is often the most dangerous type of accident. In addition to secure seat belts, ESC is one of the most important amenities a car can have. 

Buyers should also look for vehicle with side and curtain air bags. Updated brakes and a strong frame are also important aspects to consider when shopping around. 

The best cars for young drivers 
So what are the top cars? According to Consumer Reports, Ford is a solid automaker to consider. The 2009 to 2011 Ford Focus, for instance, is a fuel-efficient vehicle loaded with amenities, but it stops short of offering overly distracting features. A Ford Fusion from 2010 to 2012 could also be a smart choice. Consumer Reports noted that this is a straightforward vehicle that is capable of getting the job done without overcomplicating the driving experience. 

Other options include the 2010 to 2011 Kia Soul, the 2006 to 2014 Hyundai Sonata, and the 2004 to 2012 Toyota RAV4. Each of these models provides drivers with the safety and performance features they need to handle the roads while also offering low price points. 

If you're looking for quality used cars at low prices, check out the selection at NJ State Auto Auction. The lot is home to hundreds of Carfax-certified used cars, trucks and vans, many of which are equipped with top-notch safety features. Many of the automobiles on sale have a sticker price of under $10,000 as well, giving young drivers and their families many opportunities to save money without giving up quality. 

Study Shows Hands-Free Technology Is Still A Distraction

Wednesday, October 8th, 2014

Taking your eyes off the road for one second – whether it's to read a text message or check out the hottie in the car next to you – can be a costly mistake. No matter how minor, car accidents can result in physical pain and financial burden, which is why many automakers and electronic devices have hands-free features aimed at keeping the focus on the road ahead. 

Distracted driving remains a problem
Even with so many companies trying to find ways to keep drivers' hands on the wheel, distracted driving continues to plague motorists. Unfortunately, not all of these efforts have the intended results. A recent report from the AAA Foundation for Traffic Safety found that hands-free technologies may actually increase distractions. That is despite the fact that three-fourths of drivers think the systems are safe to use, according to the study. 

Technology is a double-edged sword
Voice technologies are intended to help drivers by allowing them to keep their hands on the wheel. However, putting your mind to other tasks instead of motoring can be just as dangerous as physically controlling the devices. 

"Technologies used in the car that rely on voice communications may have unintended consequences that adversely affect road safety," said Peter Kissinger, president and CEO of the AAA Foundation for Traffic Safety. "The level of distraction and the impact on safety can vary tremendously based on the task or the system the driver is using." 

While some of the programs caused high levels of distraction, there were a few that were relatively safer. Entune from Toyota, for example, bested its peers. AAA stated that this technology was even easier and less distracting for drivers than listening to an audiobook. Of courses, none of these options were as safe as just driving. 

Make smart shopping decisions
Distractions are always going to be present on the roads. However, you can go the extra mile to ensure you stay focused by making smart decisions during the car-buying process. For example, make sure you are surveying all of your options by using a facility like New Jersey State Auto Auction. The lot is home to hundreds of Carfax-certified used cars, trucks and vans, so you'll be able to look at a ton of makes and models that may fit your needs. This will enable you to select the one that will be the safest on the roads. 

Toyota Is Tops For Used Car Brands

Thursday, March 20th, 2014

When you’re shopping for a used car, the brand of the available models, as well as its reputation, will likely be an important factor. While your opinion of certain automakers may be colored by past experiences, peer reviews or other outside factors, there are a few trends that shed some light on what the best options are for used car shoppers.

Recently, Consumer Reports released a list of the best used cars, and its unbiased ratings placed Toyota at the forefront. In the report judging used cars from 2004 to 2013, the Japanese brand managed to place 11 vehicles among the top options. In fact, Toyota even put at least one of its vehicles in each budget and almost every segment, proving that it could be the right choice for any type of driver.

Among the top inclusions were the 2004-2007 Toyota Prius, the 2005-2007 Toyota Matrix, the 2004 Toyota Highlander V6, and the 2006 and 2008 Toyota RAV4.

Consumer Reports also noted that the Toyota Camry was one of the best options for sedans, especially for drivers looking for cars for between $15,000 and $20,000. The 2011-2012 Camry, as well as the 2010-2011 Camry Hybrid, were named as stellar choices for this budget range.

Regardless of what kind of used car you’re looking for, you may be able to find the right fit at New Jersey State Auto Auction. The lot has hundreds of Carfax-certified cars, trucks and vans available for purchase, and many of the options come equipped with the impressive quality and safety features you’ll be searching for. The facility also has its own financing department, which can help you find a vehicle that fits your budget and won’t overload you with auto loans.

Super Bowl Ads Pay Off For Car Brands

Wednesday, February 19th, 2014

This year's Super Bowl may have brought the spotlight to the championship-winning Seattle Seahawks, but the commercials that aired during the big game garnered plenty of attention for different brands as well. Automakers were among the big winners from the event, and a few manufacturers managed to see immediate bumps in publicity thanks to their catchy ads. 

AutoTrader.com conducted a survey to determine which companies made the biggest impact with their ads. Ford and Chevrolet had the most memorable commercials of the night, but that did not necessarily translate to searches. In that regard, Maserati emerged as the winner, as more than one-fifth of viewers recalled its ad and it saw a big jump in Internet searches in the hours after the Super Bowl. 

There were a few other brands whose ads inspired some prospective car shoppers to consider different makes and models. Toyota was on top in that category, as 44 percent of viewers said they were much more or somewhat more likely to look into purchasing a Toyota in the future. Audi, Jeep and Honda also scored well with drivers. 

"While generating a significant amount of buzz leading up to and during the game is the primary opportunity for Super Bowl advertisers, our research shows that impact doesn't end one the final whistle is blown," said Rick Wainschel, the vice president of automotive insights for AutoTrader.com. "Creating a spot that consumers remember and that drives lifts in brand consideration is the ultimate goal for automakers …" 

Anytime a commercial piques your interest about a vehicle, you may want to dig deeper into your options. This process can start at NJ State Auto, which has hundreds of Carfax-certified cars, trucks and vans that may be just the right fit for you. 

Toyota Camry Remains America’s Best-Selling Midsize Vehicle

Monday, January 6th, 2014

There are a few vehicles that have continued to be among the most popular choices in the auto industry, despite the passing of time and technological advancements. Even with a constantly evolving landscape, the Toyota Camry has remained atop the standings as the best-selling midsize car in the U.S.

The sedan was the most popular vehicle in the country for the 12th year in a row, selling more than 408,000 units in 2013. That significantly outpaced the second-place Honda Accord, which saw a 10 percent increase in sales throughout the year. While the Camry only saw sales grow by about 1 percent compared to the year before, that was enough to put it at the front of the pack yet again. 

Much of the success of the Camry, and the entire Toyota brand as a whole, can be attributed to the overall success of the auto industry. In total, Toyota sold more than 2.2 million vehicles in 2013, which was an increase of 7.4 percent from the year before. That is good news for all kinds of car buyers, as plenty of used Toyotas will likely be entering the market in the near future – if they haven't already. 

"The auto industry was a consistent bright spot in the economic recovery throughout 2013," said Bill Fay, a general manager at Toyota. "We expect the economy will continue to gain strength in 2014, with car sales rising to pre-recession levels." 

As the economy improves and used cars become more affordable, drivers have more options to choose from. They don't have to wait too long to find the ideal automobile, however, as there are several locations that are well-stocked with high-quality machines. 

Anyone looking for a vehicle, whether it's the Toyota Camry, Honda Accord or other popular automobile, can almost certainly find what they're looking for at New Jersey State Auto Auction. The lot is home to hundreds of CARFAX-certified cars, trucks and vans, all of which offer great value for drivers. 

Automakers Land On List Of Best Global Brands

Thursday, October 10th, 2013

The annual list of the 100 Best Global Brands featured several staples of the auto industry. Released by Interbrand, a consultancy firm, the list highlights the biggest names in all major sectors, but the 2013 version saw 14 vehicle manufacturers land one of the coveted spots. 

Leading the way was Toyota. The Japanese brand was the highest-ranking automaker, nabbing the 10th overall spot. That is the same ranking it held last year, despite increasing its brand value by 17 percent since then. Toyota was also rated as the top auto brand on the list of Best Global Green Brands, underscoring its commitment to alternative-fuel vehicles. 

In fact, many companies within the auto industry posted impressive gains. Porsche had the most significant increase – about 26 percent – but manufacturers such as Volkswagen, Ford and Hyundai also had a large growth in value. Other automakers to crack the list include Mercedes-Benz, BMW and Honda, which landed at 11th, 12th and 20th place, respectively. 

The brands that performed well on the 2013 list did so because of solid sales and impressive advancements – both things that are reflected in the pool of used cars for sale. As automakers introduce state-of-the-art models, higher-quality used cars go up for sale as owners upgrade, allowing drivers on a budget to cash in on these great options. 

If you're ready to take the leap with a vehicle from Toyota, Mercedes-Benz or any other automaker, consider checking out the options at New Jersey State Auto Auction. The lot boasts hundreds of CARFAX-certified cars, trucks and vans that provide affordable and high-quality options for drivers who want to invest in used cars. 

New List Selects The Best Used Cars For 2013

Friday, September 13th, 2013

Sorting through the many used cars for sale to find the best option isn't the easiest undertaking for drivers. With so many makes and models to choose from, it can be overwhelming to attempt to select the right one, which is why Edmunds.com compiled a list of The Best Used Cars of 2013

"There are a lot of popular cars on this list, and that's not a surprise," said Scott Oldham, the editor-in-chief of Edmunds.com. "Wider availability of a particular vehicle almost always translates to more competitive prices and better value for used car shoppers." 

Leading the way with four inclusions each were  Honda and Toyota. For Honda, the Fit was named the best used subcompact sedan, while the Accord was named the best used coupe, the CR-V was the top pre-owned compact SUV and the Odyssey was rated the top used minivan. The Toyota Avalon was named the No. 1 used large sedan, the Highlander was the top midsize SUV, the Tacoma was the best compact truck and the hybrid category was dominated by the Prius.

Ford was next with three selections – the Fusion, which was the best midsize sedan, the F-150, which was the best large truck, and the Mustang GT, selected as the top performance car. 

All of the models considered were produced from 2006 to 2011, providing many options for drivers looking for the right model car. 

Whether you're looking for well-known brands like Honda, Toyota or Ford or are open to simply finding the best vehicle for your needs, you can find a future ride at New Jersey State Auto Auction. The auction lot has a wide selection of CARFAX-certified cars, trucks and vans, any one of which could act as your next vehicle. 

Toyota Sells Its 10 Millionth Camry

Tuesday, July 9th, 2013

Toyota has a slew of popular models available for any kind of driver, but the Camry continues to be one of the most popular for the automaker. In fact, the Toyota Camry is one of the biggest sellers across the U.S., and it recently reached a milestone that few ever see – selling its 10 millionth model.

The Camry, which was first introduced in the U.S. 30 years ago, was the country's top-selling car for the past 11 years. Despite the range of Toyota vehicles, this sedan accounts for nearly 20 percent of all of the automaker's cars sold on American soil. In total, there are about 6.4 million Camrys still on the road – including 773 models that were sold in its first year of operation. 

"We couldn't be more excited about Camry's 10 millionth sale in the U.S.," said Bob Carter, the senior vice president of automotive operations at Toyota Motor Sales. "With the support of so many loyal customers, Camry has truly become part of the country's fiber. For seven generations, Toyota dealers have also been instrumental in getting Americans behind the wheel of a Camry. Camry is definitely helping Toyota 'Go Places.'" 

The Camry has been more than just a commercial success – it is a hit with critics and car experts as well. J.D. Power and Associates ranked the vehicle as the No. 1 midsize passenger car for 2013, touting its continuously high resale value and reliability. 

Whether you're on the hunt for a Camry, a different kind of Toyota or any other vehicle, you can head to New Jersey State Auto Auction to find just the right ride. The auction lot has plenty of pre-owned, CARFAX-certified cars, trucks and vans that could be the perfect option for your next automobile. 

Teen Vogue Teams Up With Toyota To Empower Young Drivers

Friday, April 5th, 2013

Teen Vogue is partnering with Toyota to recognize Distracted Driving Awareness Month this April. The two companies will work together to maybe shed light on the dangers of distracted driving, especially teenage girls, and aim to inspire more young people to drive safely on the roads. 

Although cars are constantly being redesigned with improved safety features, other technologies like cell phones and music players continue to provide a source of distraction. Issues, such as having noisy passengers in the car or trying to multitask while driving, also contribute to an average of seven teens between the ages of 16 and 19 dying in car accidents every day. 

"We are thrilled to partner with Toyota on this important initiative," said Jason Wagenheim, vice president and publisher of Teen Vogue. "Teen Vogue's influential young readers are the perfect ambassadors not only to participate in this initiative, but also to help build awareness and educate their peer groups on the importance of driver safety. Toyota, with the success of their ongoing work in this arena, is the ideal partner." 

The dual campaign will center on providing driving tips for young people as well as reaching out to parents to inspire them to teach safe habits. Teens can even take a pledge to practice focused driving at all times and do their best to remain safe while behind the wheel. 

Young drivers who have proven themselves to be responsible may be ready to have a car of their own. Places like the New Jersey Auto Auction have a variety of CARFAX certified used vehicles that are safe and ready to drive, making it the perfect stop for parents and teens shopping around for their next ride. 

2013 Toyota Avalon Hybrid Turns Heads and Wins Awards in Atlanta

Thursday, March 21st, 2013

Toyota has won many awards for its innovative and environmentally friendly vehicles over the years, and it can now add another to the trophy case. The 2013 Toyota Avalon Hybrid was named the "Best Green Car" of the year at the Atlanta International Auto Show, marking the fourth year in a row it has claimed the honor.

With a combined 40 mile-per-gallon fuel economy, a 17-gallon tank and hybrid engine, the sedan gets nearly 600 miles per tank. The special Hybrid Synergy Drive engine is designed to reduce energy losses in the combustion process, so the car can get more from every drop of fuel. It also helps that the vehicle is lightweight for its class, without sacrificing passenger room or luxury.

"The 2013 Avalon was built to be a world-class sedan, with new levels of excitement, dynamic capability and refinement," said Bryan Robinson, area sales manager for Southeast Toyota Distributors. "Toyota wanted to make a big statement with this car, and awards like this and the sales numbers tell us that we've made the right combination of superior styling, exciting design and comfort, all in a very 'green' vehicle."

Toyota has been at the forefront of the "green" market for many years, as its first hybrid, the Prius, changed the game when it debuted in the U.S. back in 2000. These days, Toyota has a number of hybrid models for sale, and many of these models have been on the market for a few years. This means drivers looking for environmentally friendly used cars have plenty to choose from. They can find Toyota Prius models and other hybrids on the lot at NJ State Auto Auction, which carries a wide selection of cars, trucks and SUVs.

Consumer Reports Highlights Drivers’ Favorite Brands

Monday, February 4th, 2013

Every year, Consumer Reports looks at drivers’ perception of the various car brands, and then ranks them from best to worst. The most recent report looks at data collected over the past year concerning consumers’ opinions on seven categories for each brand – quality, safety, value, performance, technology/innovation, environmentally-friendly/green and design/style. Toyota, Ford and Honda were ranked the highest in terms of customer satisfaction. Toyota and Honda both saw improvements over last year’s scores, while Ford’s high score remained unchanged. Other brands did not fare as well. Scion, Mitsubishi and Ram were at the bottom of the barrel with the worst overall scores.

“This past year brought stability and increased sales to much of the automotive industry. Yet, the brand awareness scores for some like BMW, Buick and Hyundai have declined,” said Jeff Bartlett, deputy auto editor online for Consumer Reports. “The data shows that is has become harder for companies to compete for share of mind. Consumers are not seeing as much differentiation between brands as they have in the past.”

It is important to note that this ranking is not demonstrative of the actual quality and level of safety of cars. Rather, it reflects how drivers feel about the vehicles they own and have driven. The report can prove to be a useful tool for car shoppers, as it may help them decide between two vehicles, if one brand was ranked well below another.

However, a brand that ranks lower on this list does not necessarily produce low-quality vehicles. A car that was not right for some may still be a perfect fit for you. You can find a wide selection of makes and models at NJ State Auto Auction. No matter which brand you prefer, you can drive off the lot with confidence, as every model is CARFAX certified.

Super Bowl XLVII Commercials Showcase Cars and More

Friday, February 1st, 2013

In just a few days, the Baltimore Ravens will go head to head with the San Francisco 49ers in New Orleans for Super Bowl XLVII, and whether you’re rooting for the birds or sporting red and gold, there’s one thing everyone is looking forward to – the commercials. This is prime time for advertisements, as last year about 166.8 million viewers tuned in to the game, which is why ads cost nearly $4 million for just 30 seconds of air time. This cost may be worth it, as a recent Nielsen survey found 91 percent of viewers are just as excited for the commercials as they are for the game, according to USA Today.

Super Bowl commercials run the gamut from soda and beer to department stores and fashion lines, but the major player is almost always the auto industry. This year is no different, as Audi, Toyota, Volkswagen and many other brands are gearing up to air commercials debuting new cars. These ads go above and beyond the traditional car commercials, using unique angles to catch viewers’ attention.

Hyundai, for instance, showcases a kid gathering a team of his friends – including one bear-wresting youngster – to take on a neighborhood bully. His mom drives him around to wrangle his friends in a Hyundai Santa Fe. The whole ad strategy includes an interactive social media project called “Find Your 7” that allows fans to assemble their dream team in a seven-passenger virtual Santa Fe.

While most of the ads will showcase new cars, they can still help vehicle shoppers get an idea of what they might want in a used car. After the Super Bowl, drivers can find a variety of makes and models at New Jersey State Auto Auction. Plus, every model on the lot is CARFAX certified, letting all drivers feel like MVPs when they get behind the wheel of their cars.

Toyota Recalls 1.1 Million Corolla and Lexus IS Sedans Worldwide

Wednesday, January 30th, 2013

Drivers who are considering purchasing used Toyotas may want to do a bit of extra research before all sales are final. The Japanese automaker recently announced a recall of more than 1.1 million Corolla, Corolla Matrix and Lexus IS models around the world, concerning the airbags and windshield wipers. This massive air bag-related recall affects approximately 752,000 Toyota models in the U.S. that were produced between 2003 and 2004, according to USA Today.

The airbag control modules on affected vehicles may have been manufactured with defects in the circuitry. This could lead to damage that may cause inadvertent deployment of front airbags. So far, there have been 46 reported incidents in the U.S., 18 of which resulted in abrasion injuries, Bloomberg reports.

There was also a recall for about 270,000 Lexus IS models in the U.S. that were made between 2006 and 2012. This recall involves a loose nut on the wiper blades that would lead them to fail under too much pressure – such as an accumulation of snow. Toyota has received 25 reports worldwide involving issues with the wipers, according to USA Today.

Toyota will repair the issues in all affected models, but drivers looking to buy used cars should still take caution. It is important that they research the vehicle history to ensure any recalls have been taken care of before they buy a car. If a recall has not been addressed, this could be a red flag that there may be other underlying issues with the car as well.

New Jersey State Auto Auction makes this easy, as every model on the lot is CARFAX certified, so drivers will have full access to the maintenance and repair history. Whether drivers are looking to get behind the wheel of a Toyota, a Lexus or any other vehicle, NJ Auto Auction is sure to have a car that suits their needs.

Finding the Perfect Car for Winter Driving

Wednesday, January 30th, 2013

Drivers who live in the New York/New Jersey area know very well that winter weather can make driving a challenge. While this region may not be snow-covered all winter long, the icy conditions that occur throughout the season should be taken into consideration when picking out a used car. Some vehicles are better than others when it comes to traversing ice and snow, and the best choice may not always be a large SUV, either.

Kelley Blue Book (KBB) recently named its top 10 picks for the best new cars for winter weather, and a few choices may be useful for those looking to purchase used cars. The 2013 Subaru Outback, for instance, was chosen for its all-wheel-drive system that helps the car stay firmly planted on the road no matter how slippery it gets. The Outback has been in production for many years, making it easy for car shoppers to find a used model for sale that offers the same benefits. The 2006 Subaru Outback Wagon comes standard with all-wheel-drive and it has plenty of cargo space, according to Edmunds.

Another model on KBB’s list was the 2013 Toyota Sienna. Drivers looking for an affordable minivan that has enough space for the whole family and can also keep them safe on the road all year long can check out a used Sienna. Know best perhaps for its sleek design, the Sienna is the only minivan that also offers all-wheel drive.

Car shoppers can head to New Jersey Auto Auction to find the winter-worthy vehicle they desire. There is a wide selection of makes and models to choose from, and every car on the lot is CARFAX certified, so motorists will know they’re getting behind the wheel of a reliable ride.

Toyota Ranks No. 1 in Corporate Loyalty

Wednesday, October 17th, 2012

Corporate loyalty is a major factor in a brand's reputation and economic standing, and Experian recently found Toyota to be at the top of the list. The Japanese automaker surpassed both General Motors and Ford Motor Co. in the second quarter of 2012,  as its corporate loyalty climbed from 41.6 percent in the second quarter of 2011 to 47.3 percent. GM came in behind Toyota with 46.2 percent, barely edging out Ford's 46.0 percent. Hyundai and Honda rounded out the top five brands with 45.3 percent and 43.1 percent, respectively.

"Toyota has done an outstanding job of regaining customer trust and getting repeat customers into showrooms," said Jeffrey Anderson, director of consulting and analytics for Experian Automotive. "To restore normal operations and regain customer trust in such a short time following the earthquake and tsunami is a truly remarkable comeback."

Nearly every brand took a hit when it came to U.S. sales numbers in the wake of the recession, as many drivers put off purchasing vehicles. Toyota and other Japanese companies were hit even harder due to environmental disasters that affected manufacturing plants in Japan, but they have been recovering slowly. Specifically, Toyota's sales went from 3.2 million new and used models sold in Q2 of 2011 to 3.6 million in Q2 of 2012.

As more drivers buy new vehicles, this is leading to an increased number of used cars, making now a great time for car shoppers to head to New Jersey State Auto Auction. The dealer carries a wide selection of vehicles, including popular Toyota models like the Camry, Corolla, Sienna and Tacoma. Plus, every car on the lot is CARFAX certified, so drivers know they'll be getting behind the wheel of a reliable ride when they come to NJ Auto Auction.

Toyota, Lexus the Most Dependable Brands

Thursday, February 16th, 2012

Appearance, performance and fuel-economy are all important things to consider when purchasing a car, but perhaps the greatest criteria of all is how reliable it is. After all, if your ride doesn't last very long, it doesn't matter how sleek it look or how many miles you get per tank of gas. A recent study from J.D. Power and Associates revealed what consumers feel are the most dependable cars, and Toyota dominated.

The venerable Japanese automaker was the highest-rated non-premium nameplate, and its sister brand Lexus took the top honors in the luxury sector. Additionally, another Toyota offshoot – Scion – came in fifth place after a 17-spot jump compared to last year.

"We are extremely pleased that not only did we win awards in eight of the 14 model segments, but that in two segments we finished one-two and made the podium in 12 segments overall", said Jim Lentz, President and Chief Operating Officer Toyota Motor Sales, U.S.A., Inc.

While Toyota and Lexus were the top performers, there were some American-made brands that had high marks as well. In particular, the Ford Explorer was honored for its dependability, as were two General Motors products, the Buick Lucerne and Chevrolet Equinox.

Of course, part of a vehicle's dependability is how well you take care of it. J.D. Power says that if you own any of the cars on the list and maintain it reasonably well over its lifespan, chances are you can trade it in for a high value when the time comes.

To ensure that your car lives up to its dependability rating, you should visit New Jersey State Auto Auction's Total Car Care center. Located in Jersey City and open to the public, the center provides everything from repairs to general upkeep.

Toyota Tops Brand Perception Survey Once Again

Wednesday, January 25th, 2012

Consumer Reports released the results of its annual Car-Brand Perception Survey, and while Toyota topped the list once again, there were some surprising changes. The gap between the top four brands is shrinking and smaller companies seem to be reaping the benefits of changes in perception of larger manufacturers.

Toyota led the way in terms of brand perception but it did suffer a bit. While the company may have dropped in favorability in a few key categories, one place it did not suffer was quality. The publication found that Toyota's quality rating stayed at 19 percent – its same level as in 2011 – while competitors such as Honda dropped from 25 to 19 percent, and Ford dipped to 19 percent from 23 percent.

Another area where Toyota performed well was in its perceived friendliness to the environment. Though it dropped eight points from  2011 to 38 percent in 2012, it still placed well above other brands thanks in large part to the popularity of the hybrid Prius.

The dip in brand perception, which affected other manufacturers including Honda, Ford and Chevrolet, seems to be a result of an overall shift in attitude in the auto industry.

"Dramatic events in the automotive industry seem to be affecting how consumers view auto brands," the report states. "Erratic gasoline prices and a struggling economy have pushed consumers to prize low operating costs and good reliability."

Whether you view Toyota favorably or are more partial to Honda, New Jersey State Auto Auction has the perfect model. With a wide variety of used cars at affordable prices there, New Jersey Auto certainly has something for everyone.

Different Poll, Different Result: Toyota Tops in Brand Loyalty

Thursday, January 19th, 2012

A recent J.D. Power study may have found that Hyundai leads the way when it comes to brand loyalty, but by Kelley Blue Book's (KBB) estimates, that's not the case. The company found that Toyota customers were more loyal during the fourth quarter of 2011 than those of any other auto manufacturer.

The results are somewhat of a return to form for Toyota, as it marks the first time since the third quarter of 2003 that the company has found the top spot on KBB's list. Specifically, researchers found that Toyota's brand shopping loyalty was up to 50.6 percent, marking a 2.7 percent jump since the third quarter.

It was that jump toward the end of the year that caused the discrepancy between the two lists. While Hyundai dominated the first three quarters of the year, Toyota came on strong toward the end after shrugging off the effects of the earthquake and tsunami in Japan. Not only that, but its redesign of the Camry seems to have struck a chord with consumers.

"Traditional leaders like Toyota are leaving the problems in the past and looking toward bright futures, while new players such as Hyundai, Kia and Audi remain forces to be reckoned with in the American automotive industry," said Akshay Anand, market intelligence web analyst for kbb.com.

Whether you're looking to maintain your brand loyalty to Toyota, Hyundai or any other manufacturer, New Jersey State Auto Auction is the place to go. The dealer provides a wide variety of makes and models at affordable prices. Additionally, every car is Carfax certified so you know you're getting a good deal.