Super Bowl MVP quietly wins Cadillac
|February 09, 2009 10:57 PM
Although Santonio Holmes, the MVP of Super Bowl XLIII, drove home with a Cadillac not many people saw or heard about it following the game.
In past years there has been a ceremony with General Motors presenting the Super Bowl MVP with the Cadillac of their choice, but this year because of the state of the economy the carmaker didn't feel it was "appropriate" to hold such an event.
"We are very sensitive to the federal assistance loan we have received, and we want to carry on our fiduciary responsibility," Cadillac spokesperson Joanne Krell said. "The Super Bowl was not a place for us to be this year."
Holmes opted for the most expensive Cadillac on the market, the Escalade Hybrid Platinum which has an $85,200 price tag along with four DVD screens.
The vehicle has yet to begin production according to Edmunds, which says the price tag also includes a $950 destination charge.
Over the last eight years that GM has offered a Cadillac to the Super Bowl MVP, six of the winners have chosen an SUV, with New England Patriots' Tom Brady and Deion Branch opting for the Cadillac XLR in 2004 and 2005 respectively.
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